Joyce Hoffman Model for Hobie Surfboards

Greetings, Shredderz! Today’s post features the first-ever woman to have a signature surfboard in her name: Joyce Hoffman. As evidenced in the photo above, Hoffman rips! This shouldn’t come as a surprise, given that Hoffman is a part of the legendary Hoffman / Fletcher clan (daughter of Walter, niece of big-wave surfer Flippy, sister to Dibi, aunt to Christian and Nathan Fletcher…the list goes on). Joyce Hoffman was one of the few women who surfed Oahu’s fearsome Sunset Beach during the 1960s. In addition, Joyce Hoffman was one of the more accomplished competitive surfers of the decade, racking up a number of contest wins and even a famous Sports Illustrated writeup in 1965. Hobie Surfboard produced the Joyce Hoffman Model starting in the mid-1960s in order to capitalize on her growing status.

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Joyce Hoffman (left) and Margo Godfrey Oberg (right). Makaha, 1968. Photographer unknown; pic via Pleasure Photo

There is currently a Hobie Surfboards Joyce Hoffman model for sale on Craigslist, which is a great opportunity to shine a light on the board and its namesake. You can find a link to the board here.

Pics above are via the Craigslist posting. The Hobie Joyce Hoffman model measures in at 9’9″, and it features a step deck and a removable fin. Before we proceed, can we get a shout out to the poster for providing clear, detailed photos of the board in question? ShredSledz.net would have about three times the number of entries if more sellers posted great pics of their boards, but I digress…

The classic Hobie bolt-through fin clearly indicates the board was made in the 1960s. Check out the picture above on the right, which is a top down shot of the deck side of the tail.

The Hobie Joyce Hoffman Model pictured above is from Hobie’s initial run of boards. You can tell by the Joyce Hoffman signature and the diamond shape. Hobie Surfboards has an excellent blog post detailing the history of the board, including the fun fact that Joyce’s “signature” was in fact drawn by her mother! According to Dick Metz for the Surfing Heritage and Cultural Center, the initial Joyce Hoffman model was introduced in 1967. Check out the SHACC’s link here, which has some great pictures, as well as a cool explanation of the board.

Pictured above is the SHCC’s Hobie Joyce Hoffman model. The fins on the SHACC and Craigslist boards look quite similar to one another. There’s a separate post on Hobie’s website dating the SHACC board to 1968.

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Close-up of the signature on the SHCC’s Hobie Joyce Hoffman Model. You can see it was also signed by Terry Martin, the longtime Hobie shaper. Pic via SHACC

The Hobie Joyce Hoffman Model belonging to the SHACC also has a signature from Terry Martin. I think it’s possible Martin could have shaped the board being sold on Craigslist, but given there are no signatures anywhere, it is difficult to say.

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Close-up of a fin signed by Joyce Hoffman and Terry Martin. The yellow fin was an extra fin that goes along with the SHACC board. Pic via SHACC

The SHACC board also came with an extra fin, which you can see above. Note the construction: you can clearly see the screw, which was used to bolt Hobie fins through the decks of the boards. Swaylocks also has a thread with pictures of another first generation Hobie Joyce Hoffman Model; you can find the link here.

Finally, at some point the Hobie Joyce Hoffman Model was redesigned with a floral logo. I believe this happened sometime around 1968. As detailed in the SHACC post, Dick Metz believes that less than 400 of the first generation Joyce Hoffman Models were produced.

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Close-up shot of the logo from a second generation Hobie Joyce Hoffman Model surfboard. As you can see, Joyce’s first name was removed from the board. Tsk, tsk, Hobie! Pic via Swaylocks

The removal of Joyce’s first name from the logo is suspicious, to say the least. One has to believe Joyce’s name was eliminated in order to make the board more appealing to male consumers. Curiously, the Joyce Hoffman Model was still referred to as such in Hobie advertisements.

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Hobie ad from 1968. The board in the center is the second generation Joyce Hoffman Model. Note that the second row of photos shows the corresponding tails and fins for each board in the ad. Fitting in with the times, the second generation Joyce Hoffman Model had some vee added to its bottom. Pic via the incomparable DIS•PLACE•MEN•TIA

On the bright side, no amount of cynical rebranding efforts can dim Joyce Hoffman’s radness. The board’s seller is asking $600, and you can find a link to the board here.

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