Questionable Moments in Surf Advertising History: Sagas of Shred

Greetings, Shredderz! If you’re currently wondering whether or not this humble little vintage surfboard blog took a sudden left turn, let me assure you that is not the case. Shred Sledz remains as dedicated as ever to our mission of shedding light on the great surfboards and craftsmen of yesteryear. But let’s face it: this 1980s Gotcha ad is simply too funny not to post.

Throw in a pair of acid wash jeans and the ad hits every single cliche about bad fashion in the 1980s. More importantly…what on earth is going on? Is the painting on the left supposed to be coming to life? Why is the other guy just staring off in the distance? Sadly, seeing as how this is a family friendly blog, I think there are many questions that will have to go unanswered. And if you haven’t noticed, that’s Pottz who’s getting his tank top stretched out. Not sure how they coerced him into doing this photo shoot. I imagine the ad was originally intended to be edgy and provocative, but with three decades worth of perspective behind us, the entire thing is silly. I say that affectionately, though: no matter what, I will always have a soft spot for the weird and colorful creations that the surf industry produced during the eighties.

Fun fact: the Gotcha logo that appears in the ad was actually designed by Shawn Stussy.

As always, tune in next Thursday for the next installment of Sagas of Shred!

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