Greetings, Shredderz! Usually, Sagas of Shred, a series that features vintage surf advertisements, features scans from my collection of back issues of Surfer Magazine. Today’s entry features a Ben Aipa / Surf Line Hawaii ad that found online somewhere. If you originally scanned this ad or know the source, please drop me a line and let me know, as I would love to credit whoever is responsible for the digital transfer of this gem.
What’s interesting to me about this ad is the subtle differences between the various brands. It appears that Surf Line Hawaii is being touted as a retail shop for Ben Aipa Surfboards, as opposed to a brand in and of itself. While I have seen Aipa Surfboards branded shapes bearing additional Surf Line Hawaii lamiantes — check out this Instagram post for an example — I don’t know that I have ever seen a Surf Line Hawaii branded board without any of Aipa’s logos on it. In addition, the ad mentions Surfings New Image as the mainland licensee for Aipa’s famous designs. I’ve written previously about the difference between Aipa’s hand-shaped stings, and the ones produced under the Surfings New Image label. And if you want some background on Surf Line Hawaii, I humbly suggest this Deep Dive on the venerable Hawaiian label.
As always, check back in next Thursday for the next installment in Sagas of Shred.