Before we start, I’d like to make one thing clear: this might be a free country, but Shred Sledz is a blog that will not tolerate any slander of Tom Curren whatsoever. This is non-negotiable.
That said…I’d like to know who at OP in the Eighties thought it would be a good idea to cast Curren as a would-be heartthrob for these advertisements. Again, in case the previous paragraph wasn’t clear, the blame is being laid squarely at the feet of the once-ubiquitous surf brand, and not with the most stylish regular foot of all time.
But this is marketing malpractice! Why is the picture of Curren gazing off into the distance approximately eight times the size of him ripping on a signature Channel Islands Al Merrick stick?
And while I’d like to be outraged by the Ocean Pacific ad featured above…at the end of the day, I can’t bring myself to truly dislike it, no matter how ridiculous the photoshoot might be. In fact, if anyone knows where I could find a version of the shirt Curren is rocking in the ad, I’d definitely be interested (though I don’t think I’m capable of actually pulling it off).
As a palate cleanser, please enjoy Tom Curren’s first-ever wave he rode at Jeffreys Bay. Curren famously refused to visit South Africa for years, due to his objections to Apartheid. This footage was shot by the legendary Sonny Miller. Fast forward to the 1:43 mark to see some truly virtuoso level surfing:
As always, thank you for reading, and check back next Thursday for more Sagas of Shred.