Town & Country Dane Kealoha Ad: Sagas of Shred

Greetings, Shredderz! Pictured above is an absolutely classic advertisement from perhaps the greatest Hawaiian surf brand ever: Town & Country Surf Designs. I ran an old T&C Surf Designs ad from 1979 in an earlier installment of Sagas of Shred, which you can see here.  I can say, however, that the T&C ad above, which appeared in Surfer Magazine in 1982, is way better. The gentleman on the far right holding the board is none other than Hawaiian powerhouse Dane Kealoha, who is still one of the most memorable brand ambassadors in Town & Country’s long and storied history.

While much is made of Kealoha’s powerful style, his boards were just as eye-catching. Dane Kealoha rode for Town & Country for many years. Kealoha’s career started in the late 1970s, when he was still a teenager, and his stint on tour ended in 1983 at the early age of 25 due to some unfortunate behind the scenes political maneuvering. (Check out the EoS entry for Dane Kealoha for more info, and please subscribe if you don’t already!)

The timing of Kealoha’s career means that he can be seen riding a wide variety of boards, matching the changes in surfboard design that happened between the 1970s and the dawn of the thruster age. While everyone loves the outrageous spray jobs on 80s thrusters (more on that below), I love seeing shots of Dane surfing beefy-looking 70s single fins.

Town & Country T&C Surf Designs Dane Kealoha.jpg
Pretty sure this is a single fin, but Kealoha’s insistence on burying the rail makes it a little difficult to tell. Photo via Surf Europe Mag; photo is by Dan Merkel / A Frame

And as you can see in the advertisement featured at the top of the page, Kealoha also surfed twin fins during the late 1970s and early 1980s. Buggs of Surfboardline.com has an amazing example of a T&C Surf Designs twin fin Dane Kealoha model, which you can check out here.

Of course, no post on Town & Country and Dane Kealoha would be complete without a mention of the thrusters he surfed during the 1980s. Below is a pretty classic example of a T&C Surf Designs board with an outrageous color scheme and spray job.

Dane Kealoha Aaron Lloyd Encyclopedia of Surfing.jpg
Dane Kealoha, putting it on a rail at Sunset Beach in 1985. Photo is by Aaron Lloyd and I found the picture via the Encyclopedia of Surfing. The board is almost certainly a thruster.

Hope you enjoyed this brief look at some of the highlights from the Town & Country / Dane Kealoha years. As always, check in next week for more Sagas of Shred, and thanks for reading.

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