If you look closely at the Schroff Surfboards ad above you’ll notice that Peter Schroff, the artist and provocateur behind the label, is holding a Christmas ornament that says “Happy Holiday.” Honestly, this strikes me as a little strange — creepy, almost — for a holiday themed ad, but if Schroff’s Instagram feed is any indication, that’s probably what he was going for. This ad originally ran in an issue of Surfing Magazine from either the Eighties or early Nineties.

I can’t say what Schroff had in mind, but I can speak on behalf of Shred Sledz, and I hope you are all having a wonderful holiday season filled with family, friends and of course, vintage sticks and tasty waves.