Leave it to good ol’ Occ to not overthink things! This ad, which ran in the December 1986 issue of Surfer Magazine (Vol 27, No 12), absolutely kills me. I also happen to think it’s a good summary of Occy’s considerable, offbeat charm. (For more Occy and Sagas of Shred, see here and here). Last, but not least, it’s also a great reminder of why Surfer Magazine has earned its title as “the Bible of the sport.” It’s no secret that the media business has been hit hard as of late, and sadly, times are looking tough for Surfer. The iconic magazine saw a round of layoffs earlier this month, and there are rumors that Surfer’s parent company is set to be acquired by AMI, which might be in a bit of trouble itself.
But rather than dwell on Surfer Magazine’s uncertain future, I’d like to celebrate all the incredible content it has put out over the years, including the ads that get posted here every Thursday evening. (It’s not too late to subscribe, either.) Almost all of the content in Sagas of Shred comes about from scanning ads from back issues of Surfer Magazine. This, of course, doesn’t even begin to scratch the surface of all the wonderful editorial output over the years, which has single handedly helped shape surf culture into what it is today. I don’t pretend to know the future of the media business, or how that relates to surfing, but it’s my sincere hope that Surfer Magazine continues to publish the same high quality content for many years to come.