T&C Surf, Dane Kealoha, Larry Bertlemann Ad: Sagas of Shred

Greetings, Shredderz! It’s Thursday evening here in California, and by now readers will hopefully know that means a heaping helping of vintage surf advertising goodness is about to be served up, courtesy of Sagas of Shred. If I do say so myself, the blog has been on a bit of a tear lately with regard to quality cuts of the Hawaiian variety. Here’s an absolutely killer Dane Kealoha T&C single fin shaped by Glenn Minami, and I also wrote up a tidy quiver of Hawaiian single fins, which included a different but no less bitchin’ T&C Minami stick.

For today’s Sagas of Shred entry we turn the clock back to 1982. Check out the classic T&C Surf ad you can see at the top of the page. The ad ran in the December 1982 issue of Surfer Magazine (Vol 23, No 12). It features some stalwarts of the storied Town & Country Surf Designs brand. In the larger picture, from left to right, are Larry Bertlemann, Dane Kealoha and Randall Kim. Inset is a picture of Craig Sugihara, T&C’s founder, and Kealoha again. The photos in the ad were taken by Warren Bolster. Bertlemann and Kealoha need no introduction as two of the most famous Hawaiian pros from the Seventies. Rounding out the roster is Randall Kim, a standout big wave surfer from Hawaii who was later killed in a tragic shooting.

Since this is a vintage surfboard blog, we’re going to have to take a second to geek out on the photo props. Dane is posing alongside an incredible stick in the main picture. I can’t tell what the fin setup is, but the airbrush on the deck is insane. You can detect some wings towards the tail, but that’s about it.

The smaller photo in the ad was part of a larger photoshoot for the T&C brand. Here’s another photo from the same shoot, which I featured in an earlier Sagas of Shred post.

I’m calling it: the polo shirt tucked into short boardshorts is overdue for a comeback. All royalties can be paid to Shred Sledz Inc, thanks in advance.

In both ads Dane Kealoha can be seen posing with an awesome T&C twin fin. I can’t say who shaped it, sadly. But I can say that the airbrush is just as an incredible as the other board. It’s also cool to see Sugihara front and center, as he isn’t present in the brand’s marketing during its Eighties heyday.

Finally, I think these ads depict the T&C brand during an interesting point in its history. I would say T&C hit its peak popularity later on during the Eighties, and in the ads here you can see early signs of the aesthetic that would become world famous in just a few years. And for anyone with a passing interest in surf history, you simply can’t go wrong with the combination of the Rubberman, Kealoha, and one of Hawaii’s iconic surf brands.

Thanks for reading and we’ll be back next Thursday with more Sagas of Shred!

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