Greetings, Shredderz! I still don’t have access to my collection of magazine back issues, so I’ll be serving up random vintage surf ads I dig up online. This, of course, is the latest entry in the Sagas of Shred series, which features a different vintage surf ad every Thursday night. Today we’ve got an ad from none other than Rick Surfboards. Rick is one of my favorite labels ever, and in my mind, it’s a bit of an overlooked gem.
I’m not sure where I originally saw today’s ad, or when it’s from. If I had to guess I would say late Sixties or very early Seventies. Joe Roland was a top East Coast pro surfer from Jacksonville, Florida. According to the Encyclopedia of Surfing, Roland won the Eastern Surf Association’s AAAA division in 1968 at the age of seventeen. Shortly afterwards, he released a signature model in conjunction with Hansen Surfboards. I was able to find two examples online.
Interestingly enough, I was able to find a different Rick Surfboards ad featuring Roland, which specifically called out his 4A / AAAA championship. I have re-posted the ad below. Curiously, the EoS entry doesn’t make any mention of Roland’s time with the Rick Surfboards label.
As always, mahalo for reading, and we’ll be back in a week with more vintage surf advertising goodness.