La Jolla Surf Systems: Sagas of Shred

Greetings, Shredderz! It’s Thursday again, which means we’re serving up some red hot scans of old surf ads as part of the Sagas of Shred series. Today we’ve got an unlikely all star cast in an ad for La Jolla Surf Systems. The ad originally appeared in the February 1983 issue of Surfer Magazine (Vol 24, No 2). I assume La Jolla Surf Systems was an old San Diego surf shop, but that’s about all I know. What’s really interesting is the collection of shapers featured in the ad (and one notable craftsman who apparently didn’t make it to the shoot on time). The ad features the late Bill Caster, whose boards are still coveted among a selection of San Diego locals; Gary McNabb, of Nectar Surfboards fame; Tim Bessell, who is still shaping today; Eric “Bird” Huffman, founder of Bird’s Surf Shed; and of course, a young Shawn Stussy. If you look closely at the bottom right of the ad you’ll see a gorgeous-looking Stussy twin fin with purple rails and some wings in the tail. I’m a little intrigued by Stussy’s inclusion, as I believe he is the only non-San Diego local in the names listd above. While the ad mentions that La Jolla Surf Systems has Skip Frye boards in stock, if you look below Bird’s photo you’ll see “Skip Frye — gone fishing.” To me this suggests Skip was originally supposed to take part in the shoot, but that’s just a guess. Thirty six plus years after the ad was shot, I can’t even imagine the sheer luxury of walking into a surf shop and seeing a bunch of Skips on the racks, to say nothing of the Stussy boards! If you read this blog you know that my bread and butter is poking fun at the ridiculousness of Eighties art direction, but I’m still too starstruck by all the shapers in the ad to come up with anything halfway decent.

Mahalo for reading and don’t be afraid to come back next Thursday for more Sagas of Shred!

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