Maximum Actionwear: Laird Hamilton for Salt Creek

Greetings, Shredderz! The sun has set on another wonderful Thursday, which can mean only one thing: yes, it’s time to dip into my stash of vintage surf magazines and find a ridiculous ad from the Eighties to share. This week we’re featuring an ad for Salt Creek — which I can only assume was a short-lived brand named after the famed Southern California surf spot — starring none other than Laird Hamilton. The ad originally ran in the June 1984 issue of Surfer Magazine (Vol 25, No 6), when Laird was a mere twenty years old. The Salt Creek ad is something of a reminder of Hamilton’s sheer longevity, given that he has been in the surf spotlight for well over three decades. There are a ton of unanswered questions about what exactly the surf industry was thinking in the Eighties, and the first one that comes to mind is what the hell is maximum actionwear supposed to be. I guess we may never know.

Mahalo for reading and here’s hoping next Thursday brings us even more Sagas of Shred.

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