Timeout: Buttons and Local Motion

Greetings, Shredderz! It’s Thursday evening, which means it’s time for a fresh scan of a vintage surf ad. The latest Sagas of Shred entry features Button in an ad for Local Motion Surfboards. The ad originally ran in the October 1983 issue of Surfer Magazine (Vol 24, No 10). I featured a different Buttons / Local Motion campaign almost two months ago, which you can check out here.

I’m not quite sure what, exactly, is going on. Buttons looks…mad, almost? And is the woman in the ad supposed to be emptying sand out of her shoe? Confusing Eighties surf ads are a constant source of amusement for me, but I’m legitimately puzzled by this one.

Still, though, I’m into it! The graphic design is rad. How good does that simple red Local Motion palm tree logo look? And yes, I’m intrigued by Buttons’ board. It’s too bad you can’t get a good look at the tail and the fin setup.

Thanks for reading and we hope to catch you next week for more Sagas of Shred!

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  1. Cesar P Saiz says:

    Buttons put that brand ”on the map”
    Maybe Buttons is mad because Local Motion promised him & Lidel the world and gave him nothing but sand in his shoes!