Chris Frohoff for O’Neill: Sagas of Shred

Greetings, Shredderz! I’m delighted to be back this evening with a fresh scan of an Eighties surf ad. This, of course, is the latest entry in the Sagas of Shred series. I don’t have a lot to say about this particular ad, other than my love for Eighties surf nostalgia is as strong as ever. This O’Neill ad, which originally ran in the September 1988 issue of Surfer Magazine (Vol 29, No 9), features Chris Frohoff, who I understand is now a surfboard shaper. I get an endless amount of amusement from the less serious aspects of Eighties surf ads — like the “Wave Cult” tagline seen here — but I dig the graphic design that’s happening here. The ad features the work of not one but two great surf photographers. Jeff Divine took the surfing photos, and Aaron Chang shot the portraits of Frohoff. And finally, if you look closely, you’ll see Fro is shredding on a cool looking Rusty stick with a nice gradient airbrush at both ends.

Thanks for checking in and we hope to have you back next Thursday for more Sagas of Shred!

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