Reno Abellira for O’Neill

Greetings, Shredderz! We’ve featured Hawaiian surfer Reno Abellira a few times on this humble little blog. Today we’ve got more Reno for you, this time courtesy of a 1980 O’Neill wetsuits ad, as part of their “Adventures in the Skin Trade” series. (See here for another Skin Trade ad, featuring Shaun Tomson in downtown Santa Cruz).

Reno in a biker bar is a funny enough setup, but I really dig the Jack O’Neill cameo.

Thanks for reading and we’ll be back in a week with more Sagas of Shred, featuring some killer vintage surf ads.

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