Rick Surfboards Flex Tail Ad

Greetings, Shredderz! For this week’s Sagas of Shred entry we’ve got a doozy for you. Pictured below is a Rick Surfboards ad from the late Sixties, featuring what looks to be a flex tail displacement hull. I originally found the ad on Pinterest.

It’s crazy to think about how the design principles expressed in the ad above are once more in style, about fifty years after the fact. Of course, there were many displacement hull stalwarts over the years, from Greenough to longtime disciples like Greg Liddle, Marc Andreini and Kirk Putnam. (I am almost certainly forgetting some names, but it’s late, so please forgive me.) I can’t help but look at the silhouette of the surfboard in the ad and think about how it looks almost identical to something you might expect to see on Fantastic Acid’s Instagram.

The copy in the ad is great, too. It captures what I imagine must have been the uninhibited creativity and collaboration of the Transition Era. I particularly love the invitation for people to head down to the Rick Surfboards shop to talk about surfboard design and get involved.

Thanks for reading and we’ll see you next Thursday for more Sagas of Shred!

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