Greetings, Shredderz! Please join me in wishing a happy 30th birthday to Volcom. It’s been years since I last wore a piece of Volcom clothing, but I will forever love the brand’s incredible heyday during the late 90s and early 2000s. Volcom really captured an attitude and created an unforgettable visual style with its collage-style ads, which of course were copied endlessly by just about every other brand over the next few years. The label also pumped out inventive and equally distinctive movies, and boasted a roster of fascinating action sports athletes. I’ll always associate Volcom with Bruce Irons and his radical surfing. Sadly, the selection of ads here doesn’t come close to capturing the genius of Volcom’s original and thoroughly weird campaigns, but it was the best I could do with Google. I hope you enjoy.
Featured image and other images via Ben Brough