Dane Kealoha for O’Neill

Greetings, Shredderz! How do I say this delicately…is this the least intimidating that famed Hawaiian power surfer Dane Kealoha has ever looked? This O’Neill ad originally ran in the June 1980 issue of Surfer Magazine (Vol 21, No 6). I’m used to seeing Kealoha scowling and/or laying into massive turns, so this is a bit of a change of pace.

But hey, I love vintage surf ads, especially ones that pair up legendary surfers with classic brands, and this Kealoha / O’Neill spot definitely ticks those boxes.

Thanks for reading and we’ll be back next Thursday with more Sagas of Shred!

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