Al Merrick, Hot & Spicy

Greetings, Shredderz! Look, let’s get this out of the way ASAP: Al Merrick is a legend. And even if that weren’t the case, my first ever surfboard (which you know I still own) was a Channel Islands stick, so I’ve got a natural fondness for the brand beyond its rich history. But for all of Merrick’s gifts as a craftsman, I think it’s safe to say that he isn’t exactly an electrifying model. I’m just cracking up at this ad for Picante! Sportswear, especially with the “Hot & Spicy From Central America” tagline. I don’t think I’m alone in saying that there is absolutely nothing hot nor spicy about this particular shot, which, if you didn’t know any better, just features a middle aged guy holding a surfboard.

But hey, more power to Picante! Sportswear for going out on a limb and shining a spotlight on Al Merrick. Strangely, there aren’t too many photos of Merrick online, and it’s always great to see more. This ad was originally posted on Davis Ballard’s Dusty Ads, a simply jaw dropping collection of high res vintage ads that’s worth a visit.

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