Next Level 70s Natural Art Surfboards Ad

Greetings, Shredderz! Today we’ve got one of the cooler vintage surf ads I’ve ever featured here on Shred Sledz. Pictured below is a Natural Art Surfboards ad, which I believe originally ran sometime in the 1970s, featuring an incredible spread of sticks. Yeah, I know, a lot of superlatives get tossed around on this blog, but what can I say, I get excited about this stuff.

Natural Art Surfboards

I originally found this Natural Art Surfboards ad via the Florida Surf Museum’s Facebook page. Check ’em out when you get a chance. The ad’s got shortage of eye candy. This is a refrain I’ve repeated many times, but I can’t help but think that we all lost something when the surf industry shifted towards making plain white boards with small black logos the overwhelming default option. Minimalism has its place, but I look at the incredible variety in the boards in this Natural Art ad and can’t help but think this is such a rad and striking expression of creativity.

The other thing I love about the ad is the fact it painstakingly credits every craftsman who contributed to the board building process. Rich Price and Greg Loehr handled the shaping duties; Chris Birch did the glossing and pinlines; sanding was by Larry Pope; polishing was by Rick Carroll and Joe Roberts; color and laminations were by Joe Dooley and Mark Trout; Mike Nemnich was the airbrusher; Buddy Pelletier did the fin boxing; and Jim Kirklighter and Jeff Klugel are credited with “Assistance Tres Valuable.” Shapers tend to get all the glory and I’m stoked that this Natural Art ad goes out of its way credit everyone who helped create all these beautiful surfboards.

What can I say? This Natural Art spot definitely one of the coolest vintage surf ads I’ve seen in a long time. Shout out once more to the Florida Surf Museum for sharing it.

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