The Rare Mainstream Ad That Gets It

Greetings, Shredderz! Throughout its existence, surfing has been misunderstood, misrepresented, and straight up butchered in countless mainstream depictions. I was recently in a bookstore and picked up Don Winslow’s “The Dawn Patrol”, and had to restrain myself from throwing it through the nearest window once I read the phrase “epic macking crunchy” used to describe an incoming swell. It pains me to say this, but even “Point Break”, the ne plus ultra of quasi spiritual LA bank robbery surf films, gets a lot hilariously wrong.

So was I surprised to see this ad for some horrible liqueur featuring a downright tasteful selection of late 80s / early 90s surfboards? Why yes, I certainly was. There’s a lot of good stuff in here. That’s a Stussy board in the second row from the top; I can see a Blue Hawaii stick that looks like it belonged to some pro; and you’ve also got Rusty Preisendorfer, Phil Becker, ET Surfboards, and even a Randy Sleigh Christian Fletcher stick.

Key Largo Tropical Schnapps probably focused most of its marketing efforts on underaged drinkers, but this is actually a rad lineup of quality boards from real deal shapers. That’s something I can drink to.

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