Greetings, Shredderz! Honestly, there isn’t anything particularly notable about this ad, but I thought it was as good a time as any to pay tribute to Phil Becker’s long and fruitful career. The dude shaped 100K+ surfboards by hand over the years, focused on functional shapes, with little regard for trends. I own more eggs / mid-lengths than I need, but every time I see one of Becker’s shapes pop up on Craigslist I am always tempted. I’m not even sure what’s going on in the ad — is that supposed to be a paper bag covering the dude’s head? — but the board peeking out of the shopping cart sure does look sick.