Greetings, Shredderz! As I was putting together this post, it occurred to me, with no small amount of horror, that the days of awesome copy on surf-related ads might be over. You can trace this all back to the death of surf magazines, which is really just too bad.
In any case, this old McGrigor ad, which was pulled from an issue of Tracks Magazine, is a standout example of casual but hard hitting copy. “Look at these babies” is a tremendous tagline, of course, followed closely by “spoon and slab kneeboards a speciality of the house.” I’ve always loved Aussie surf mags and this ad only confirms my suspicions that they know how to have more fun than their American counterparts.