Thanks For Keeping Us Warm, Jack!

I haven’t been surfing for three weeks, and I’m on the verge of losing my sanity. And if you’ve been checking the blog regularly, my apologies, as I clearly haven’t been using the time to write here, either. Nonetheless, here at Shred Sledz there’s always time for quality surf advertising, and I absolutely love this vintage O’Neill ad, paying homage to namesake Jack O’Neill, the inventor of the wetsuit. There’s something striking about the team following Jack — rocking the signature eyepatch, of course — and the beautiful Santa Cruz backdrop. They say politics is always local, and the same is true of surfing. Even for globally recognized surf figures like Jack O’Neill, the roots can always be traced back to a short stretch of hometown coastline, and I think that’s one of the beautiful things about the sport.

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