Astrodeck Ad: Sagas of Shred

Greetings, Shredderz! As promised, we have another episode of Sagas of Shred, which features various bits of surf history from over the years. We have written about old Astrodeck ads before, but hey, you gotta keep drawing from the well until it’s dry! Today’s installment is an Astrodeck ad from the 1980s that features another murderer’s row of surfers. Pictured left to right: Willy Morris, Rabbit Bartholomew, Larry Bertlemann, Wes Laine, Gary Elkerton, and Chappy Jennings. The second picture has Hawaiian fixtures Buttons Kaluhiokalani and Rory Russell…because the All Star team assembled in the first one simply wasn’t enough! A lot has changed in surfing over the years, but Herbie Fletcher’s unparalleled ability to gather big name pros has not. Hope you enjoyed this post and tune in next Thursday for more Sagas of Shred!

Vintage Ugg Australia Ad with Mike Parsons: Sagas of Shred

Looks like Snips found the clean swells, now where are the cool boots? This vintage Ugg Australia ad appeared in the February 1985 issue of Surfer Magazine (Volume 26, No.2). Some of us remember Ugg Boots as the preferred footwear of sorority girls everywhere, but before that, the sheepskin slip-ons were a staple of Aussie dawn patrols. As I go through early back issues of Surfer Magazine, I am often struck by the ads, and how different they are from modern marketing. (The whole “sex sells” attitude was often taken at face value, it seems.) The ironic thing about this ad is that I believe it is intended for male consumers, whereas nowadays we primarily think of Ugg Boots as being targeted to women and Super Bowl-winning quarterbacks. Hope you enjoyed this latest installment of Sagas of Shred, brought to you every Thursday by your good friends at ShredSledz.net!

John Milius with a Greg Liddle Hull: Sagas of Shred

Greetings, Shredderz! Today’s entry in the venerable Sagas of Shred series comes one day later than its usual Thursday time slot. Hopefully the content is good enough for you to look past that. Pictured above is John Milius, the Hollywood director and screenwriter behind movies like “Big Wednesday” and “Apocalypse Now.” The photo was taken by Patrick James, and it originally appeared in an issue of Surfer Magazine from the 1980s. The pairing of a rocket launcher with a Liddle hull is a curious one for sure. I’m not qualified to speak about the weaponry in the picture, but Milius does have great taste in surfboards.

1980s Astrodeck Ad: Sagas of Shred

Greetings, Shredderz! Welcome to the latest installment of Sagas of Shred, where I’ll be sharing bits and pieces of surf culture from years past. Pictured above is an Astrodeck ad that appeared in the August 1985 issue of Surfer Magazine (Volume 26, No. 8). The ad features none other than the following surfers: Rabbit Bartholomew, Larry Bertlemann, Greg Day, Gary Elkerton, Herbie Fletcher, Marvin Foster, Hans Hedemann, Michael Ho, Marty Hoffman, Jim Hogan, Vince Klyn, Buzzy Kerbox, Wes Laine, Buddy Lomas, Gerry Lopez, Barton Lynch, Tony Moniz, Willy Morris, Paul Peterson, Martin Potter, Joe Roper, and Rory Russell (whew!). That kind of list is only fitting for a product considered to be the “ultimate in competitive traction.” Bonus points if you can match the names to all the faces!

Vintage Channel Islands Surfboards Ad from 1970s: Sagas of Shred

Greetings, Shredderz! I’d like to welcome you all — yes, all five of you — to a brand spankin’ new series: Sagas of Shred! If, like me, you enjoy the nostalgia from #throwbackthursday but find yourself endlessly confused by hashtag culture, then this is the right place for you. Sagas of Shred is a weekly series, posted every Thursday, that will highlight a small piece of surf culture from the days of old. Today’s post focuses on a vintage Channel Islands Surfboards ad from the 1970s, which you can see below:

Vintage Channel Islands Surfboard Ad 1970s.jpg
Vintage Channel Islands Surfboard ad from sometime in the 1970s. The ad originally appeared in Surfer Magazine

This is the first evidence I have seen that Channel Islands produced a sting design in large quantities during the 1970s. We featured a CI sting in an earlier post, but at the time I had assumed this was probably a one-off design. I have only seen a Channel Islands 70s sting for sale once before. I am guessing CI only produced a sting for a few years during the 70s. If you have one in your possession that you’d like to see featured here, please don’t hesitate to reach out!