Sagas of Shred Sagas of Shred

Sagas of Shred

Dick Brewer for Country Surfboards

Greetings, Shredderz! Not that anyone has been wondering, but I’m still not quite sure what to say about Dick Brewer in the wake of his recent passing. There is no doubt that he will be remembered as one of the greatest and most influential shapers in the history of the sport. I cannot…

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Sagas of Shred

Big Wednesday Poster

Greetings, Shredderz! For today’s Sagas of Shred entry we’ve got a poster for “Big Wednesday”, John Milius’ classic coming of age story set against the backdrop of surfing and the Vietnam War. The film is widely regarded as one of the best ever surf movies, yes, but I also just love the design…

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Sagas of Shred

Harbour Surfboards Team for Hang Ten

Greetings, Shredderz! Before the dreaded word “collab” was ever invented, Hang Ten and Harbour Surfboards joined forces for the killer ad you see below. I can’t identify any of the team riders, but that’s the late, great Rich Harbour in the brown hat at the upper left hand corner of the image. How…

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Sagas of Shred

Gordon & Smith’s Fish Family

Greetings, Shredderz! Few surfboard labels have done a better job of maintaining their records than San Diego’s Gordon & Smith. Here’s a rad 70s ad showing some early fish designs and variants, along with some brief history on the design. I got this one from G&S’s excellent Facebook page, which you should check…

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Sagas of Shred

Pacific Vibrations Alternative Poster

Greetings, Shredderz! About a year ago I featured a post with Rick Griffin’s incredible artwork for “Pacific Vibrations”, a classic surf film directed by Surfer Magazine founder John Severson. It looks like there’s another version of the poster featuring different artwork. I prefer the Rick Griffin version, but I still thought this was…

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Sagas of Shred

Derek Ho for Gotcha

Greetings, Shredderz! In my mind, Gotcha has to be on the short list of surfwear companies with the best marketing. You have the legendary “If You Don’t Surf, Don’t Start” campaign; later era stuff with More Core Division, featuring perhaps the single greatest collection of surf talent in an ad; and a bunch…

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Sagas of Shred

Boogie With CENSORED

Greetings, Shredderz! For today’s Sagas of Shred entry we’ve got a vintage surf ad, yes, but this one also contains a bit of an unsolved mystery. As you can see from the image below, this 1969 Chuck Dent Surfboards ad prominently features a well known surfer…but sadly, there’s no hint as to who…

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Sagas of Shred

Vintage Toyota Corolla Ad

Greetings, Shredderz! At this point I have pilfered more than a few items from Davis Ballard’s awesome Dusty Ads site. But can you blame me? It’s one of the best and most varied stashes of high quality vintage ad scans, including the 70s (I think) Toyota Corolla ad you see here. This is…

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Sagas of Shred

Vintage Ugg Boots Ad

Greetings, Shredderz! The last time I featured an Ugg Boots ad, well, let’s just say it’s aesthetically very different from the one you see here. I saw this ad on eBay (I think), and I loved the artwork. But as I sat down to write about it and took a closer look, I…

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Sagas of Shred

Herbie Fletcher’s “Wave Warriors II”

Greetings, Shredderz! Last week for Sagas of Shred we featured a 60s surf movie poster. At the opposite end of the surf movie poster scale we have this gem, which was made for “Wave Warriors II”, by Herbie Fletcher. The copy on the poster is nothing short of amazing: The buzzword is “hardcore.”…

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