Sagas of Shred Sagas of Shred

Sagas of Shred

Look at These Babies…

Greetings, Shredderz! As I was putting together this post, it occurred to me, with no small amount of horror, that the days of awesome copy on surf-related ads might be over. You can trace this all back to the death of surf magazines, which is really just too bad. In any case, this…

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Sagas of Shred

Becker Surf Ad

Greetings, Shredderz! Honestly, there isn’t anything particularly notable about this ad, but I thought it was as good a time as any to pay tribute to Phil Becker’s long and fruitful career. The dude shaped 100K+ surfboards by hand over the years, focused on functional shapes, with little regard for trends. I own…

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Sagas of Shred

Greg Noll Miki Dora “Da Cat” Model Ad

Greetings, Shredderz! This might be sacrilegious, but I’m not the biggest Miki Dora fan. He’s celebrated for being an anti-hero, but a lot of the stories about him paint a picture of someone who’s probably easier to admire from afar. Regardless of how you feel about Dora, his influence cannot be denied. We’re…

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Sagas of Shred

Welcome to Body Glove Country

Greetings, Shredderz! Here’s a rad 70s Body Glove ad featuring Randy Laine and a Canyon Surfboards stick, likely shaped by Rusty Preisendorfer. I won’t be leading the charge, but I’d love to see someone else start a wetsuit revolution — there’s just way too much homogeneity.

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Sagas of Shred

60s Bing Surfboards Ad

Greetings, Shredderz! I recently stumbled across this old Bing Surfboards ad, which has some fantastic design and copy. And if you read closely, you’ll see that it’s longtime San Diego shaper Bill Shrosbree second from right, credited as a sander.

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Sagas of Shred

The Rare Mainstream Ad That Gets It

Greetings, Shredderz! Throughout its existence, surfing has been misunderstood, misrepresented, and straight up butchered in countless mainstream depictions. I was recently in a bookstore and picked up Don Winslow’s “The Dawn Patrol”, and had to restrain myself from throwing it through the nearest window once I read the phrase “epic macking crunchy” used…

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Sagas of Shred

Kanvas by Katin

Greetings, Shredderz! Katin has had some pretty epic advertising over the years — here’s my personal favorite — and the ad you see below is no exception. Not sure who the surfers are, though I’m almost certain that’s Mike Purpus second from left in the lime green shorts.

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Sagas of Shred

OP Pro Brazil 1986 Poster

Greetings, Shredderz! Here’s a rad poster from the 1986 OP Pro held somewhere in Brazil. I don’t know much about the contest, and I know even less about Brazil’s nascent surf scene back in the 80s, but add that to the long list of subjects I’d like to explore. I think the American…

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Sagas of Shred

Transition Era G&S Skip Frye Brochure

Greetings, Shredderz! We’ve got another rad Gordon & Smith brochure for you today, this time featuring two Transition Era Skip Frye models. From my count, G&S also produced the Baby Gun and the V Bottom in conjunction with Skip, along with the Fast Frye and the Small Frye pictured here. You don’t hear…

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