Sagas of Shred Sagas of Shred

Sagas of Shred

MR and Rory Russell for Lightning Bolt

Greetings, Shredderz! Welcome to yet another installment of Sagas of Shred, which features a new vintage surf ad every Thursday. We’ve got a classic for you tonight, courtesy of Lightning Bolt Surfboards, four time World Champion Mark Richards, and Rory “The Dog” Russell. MR and Russell are modeling some Hawaiian shirts for the…

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Sagas of Shred

Freely Freakin’ with Tom Morey & George Greenough

Greetings, Shredderz! It’s Thursday night here in California, and that means the Shred Sledz Editorial Team (i.e., me) is working overtime to find another great vintage surf ad to share with the internet. Today we’re revisiting one of the many surf inventions to spring from the incredible imagination of Tom Morey: the W.A.V.E….

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Sagas of Shred

Free and Easy

Greetings, Shredderz! Usually the Sagas of Shred series features a different vintage surf ad every Thursday evening. Technically speaking, today’s entry isn’t an ad, per se, but I think it’s a wonderful piece of art from surf history. Pictured here is a movie poster for “Free and Easy”, a MacGillivray / Freeman movie…

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Price Checks

It’s Called “The Ugly”

Greetings, Shredderz! For today’s Sagas of Shred entry we’ve got another smash hit from venerable Los Angeles label Con Surfboards. I originally found the ad on uglyboards.com. For starters, I love the graphic design in the ad. A lot of these 60s ads are striking in their simplicity, and while I’m generally not…

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Sagas of Shred

Championship Surfing and Rolex

Greetings, Shredderz! Today we’re switching things up just a bit. I’m not afraid to say it: what you see below is a little classier than the usual Sagas of Shred fare. I stumbled across this old Rolex ad and was surprised at how well they nailed the surf aesthetic. If you read the…

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Sagas of Shred

Slidin’ and Nose Ridin’

Greetings, Shredderz! We’ve got a quick hit for you today: a Challenger Surfboards ad featuring some quality visuals and top shelf copywriting. The ad touts Challenger’s Micro Roller model, which I had never heard before. It looks to be a Transition Era v bottom shape. I have written up other Challenger Micro models…

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Sagas of Shred

Happy 30th Birthday Volcom

Greetings, Shredderz! Please join me in wishing a happy 30th birthday to Volcom. It’s been years since I last wore a piece of Volcom clothing, but I will forever love the brand’s incredible heyday during the late 90s and early 2000s. Volcom really captured an attitude and created an unforgettable visual style with…

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Sagas of Shred

Larry Bertlemann & Wayne Lynch for Rip Curl

Greetings, Shredderz! Today we’ve got a real doozy for you: a Rip Curl ad from the July 1978 issue of Surfer Magazine featuring Wayne Lynch and Larry Bertlemann. I had seen various scans of this ad floating around online, and it bummed me out that no high quality versions seemed to exist. A…

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Sagas of Shred

More Kanvas by Katin

Greetings, Shredderz! Welcome to the latest installment of Sagas of Shred, where we feature a different vintage surf ad every Thursday. Today we’ve got another ad from the good folks at Katin, who ran some memorable campaigns over the years. Katin is one of the many heritage brands making a modern comeback, and…

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