Sagas of Shred Sagas of Shred

Sagas of Shred

Cory Lopez for …Lost

Greetings, Shredderz! For all the stuff I write about the 60s, 70s and 80s, the decades that resonate most with me are the late 90s and early 2000s. I don’t think it has been long enough for us to really put that era in proper perspective, but I’ll always have a soft spot…

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Sagas of Shred

The Bruce Movie

Happy Thanksgiving to you and yours! I’ll always have a soft spot for late 90s and early 2000s Volcom, and I will continue to insist — completely unsolicited, of course — that the brand’s heyday is still underrated. This isn’t exactly a hot take, but damn, Volcom really did some creative and unique…

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Sagas of Shred

Katin: Rugged as the Sea

Greetings, Shredderz! Katin is one of California’s great, old school surf brands, and it’s still growing strong today. They also have an incredible archive of ads (this one is probably my favorite). Here we’ve got a old Katin ad — I’m not sure from when, maybe 70s or 80s sometime? — featuring some…

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Sagas of Shred

Ricky Grigg for Jantzen

Greetings, Shredderz! Here’s a beautiful 60s Jantzen Sportswear ad that I originally found on Pinterest. I love 60s surf ads; I’m always impressed how they used the limitations at the time — very little color, for starters — to come up with streamlined and arresting designs. The top photo of Ricky Grigg paddling…

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Sagas of Shred

1966 Harbour Surfboards Trestle Special Ad

Greetings, Shredderz! Today we’ve got an ad for Harbour Surfboards’ famous Trestle Special model, which originally ran in the July 1996 issue of Surfer Magazine. The ad — just one of the many beautifully designed Harbour creative campaigns of the era — features Mark Martinson in perfect trim at Honolua Bay. Found this…

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Sagas of Shred

Pacific Styles Ad

Greetings, Shredderz! Today we’ve got an ad from Pacific Styles, which I believe was an old surfwear company. I’ve pilfered many ads (including this one!) from Davis Ballard’s exceptional Dusty Ads site, which is worth scrolling through and then some. You really can’t go wrong with a Woodie and some beautiful boards. I…

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Sagas of Shred

Mambo: Surf-Cultural Evolution

Greetings, Shredderz! If I’m being completely truthful, I find a lot of the stuff from Mambo, the cult Aussie surfwear label, just a tad too out there. It’s interesting, there’s no doubt about that, but a lot of the time I find myself scratching my head and feeling like I’m on the wrong…

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Sagas of Shred

Mike Davis Surf Shop

Greetings, Shredderz! Here’s an ad for Mike Davis Surf Shop that originally appeared in an issue of Aussie surf mag Surfing World sometime during the 80s. Mike Davis was born in America and raised in California before heading off to Australia, where he pursued a shaping career. You can check out his biography…

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Sagas of Shred

Next Level 70s Natural Art Surfboards Ad

Greetings, Shredderz! Today we’ve got one of the cooler vintage surf ads I’ve ever featured here on Shred Sledz. Pictured below is a Natural Art Surfboards ad, which I believe originally ran sometime in the 1970s, featuring an incredible spread of sticks. Yeah, I know, a lot of superlatives get tossed around on…

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Sagas of Shred

Christian Fletcher + Matt Archbold for Lanty

Greetings, Shredderz! Here’s a rad Lanty Surfboards ad featuring not one but two of the most radical surfers of the late 80s / early 90s: Christian Fletcher and Matt Archbold. I posted another Lanty ad featuring these two, which you can find here. Originally saw this ad on Pinterest.

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