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Sagas of Shred

Schroff Surfboards Ad from 1989

Greetings, Shredderz! Say what you will about Peter Schroff, but he’s never boring. Here’s an ad that ran in the June 1989 issue of Surfing Magazine (Vol 25, No 6), which I scanned myself. This one is reminiscent of another Schroff Surfboards ad I featured a while back. Schroff has shaped some insane…

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Sagas of Shred

“Tales from the Tube” by Rick Griffin

Greetings, Shredderz! The Sagas of Shred series that I publish every Thursday evening usually features surf ads. Lately, though, I’ve taken an interest in old surf movie posters. I guess technically you could consider these ads, although they feel very different from the surfwear campaigns that are usually featured. Rick Griffin is rightfully…

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Sagas of Shred

Phil Edwards for Hobie Surfboards

Greetings, Shredderz! This time around I don’t have pics of another beautiful original Hobie Phil Edwards Model (though if you have one, get in touch.) Instead it’s an old Hobie Surfboards ad featuring Edwards and Hobie Alter, documenting their collaboration. Here’s my favorite line from the ad: “Phil does not go for gimmicks…

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Sagas of Shred

1969 George Greenough Stage IV Fin Ad

Greetings, Shredderz! If you haven’t yet checked out the incredible archive of vintage surf fin ads available over at The Finbox, you really should. Earlier in this week I wrote up a trio of Sky Surfboards twin fin kneeboards that were based off the tri plane hull design developed by George Greenough, Chris…

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Sagas of Shred

Dedication to Innovation

Greetings, Shredderz! Per the usual Sagas of Shred rules, we’ve got another vintage surf ad for all of you. This one is a stunner of a Body Glove ad from the glory days of 1991. I originally found it on Pinterest here. From left to right: Shane Dorian, Matty Liu, Vinnie De La…

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Sagas of Shred

Pat Curren for Yater Surfboards

Greetings, Shredderz! For better or for worse, we live in a time when brands are hellbent on collaborating with one another. Far too often it seems like the emphasis is on the partnership itself, and not the end product. Decades before the term “collab” started showing up in marketing meetings, legendary big wave…

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Sagas of Shred

Occy for Billabong Circa 1990

Greetings, Shredderz! As the saying goes, if it ain’t broke, don’t fix it. I don’t have much in the way of handyman skills anyway, so I guess it’s a good thing that Occy and Billabong is still as classic as it ever was. I found the ad below on Pinterest. According to the…

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Sagas of Shred

Happy Belated Birthday John Van Hamersveld

Greetings, Shredderz! Yesterday was John Van Hamersveld’s 80th birthday. If you don’t know Van Hamserveld’s name, you are almost certainly familiar with his work, as he designed the iconic poster for Bruce Brown’s “The Endless Summer”. It’s no exaggeration to say this is probably the single most influential piece of artwork in the…

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Sagas of Shred

Max McDonald for Infinity Surfboards

Greetings, Shredderz! One of the things I love best about vintage surf ads is that they often provide some sort of information or context that is otherwise hard to find. I’ve been fascinated with the career of shaper Max McDonald. There isn’t much available about him online, other than the articles I’ve written,…

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Sagas of Shred

The Graphic Designer Behind Con Surfboards’ Killer Ads

Greetings, Shredderz! As some of you probably know, the Sagas of Shred series features a different vintage surf ad every Thursday. Today we’ve got more of the usual fare, but with some additional history that I’m stoked to share with you all. A little over a year ago I featured what is one…

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