Greetings, Shredderz! Today we’ve got a doozy for you. (If you enjoy these scans of vintage surf ads, check out the entire Sagas of Shred series when you get a chance.) The ad you see below is for Lanty Wetsuits, a defunct wetsuit brand. At some point in the late Eighties Lanty had both Christian Fletcher and Matt Archbold on its roster, cornering the market on SoCal counter culture aerialists.
You can see Archbold is surfing a channel bottom T&C thruster. A few weeks back Archy had released a video featuring him surfing a channel bottom Timmy Patterson shape, although sadly it looks like the clip has been taken down.
Thanks for reading and we’ll be back next Thursday evening with more Sagas of Shred!
Greetings, Shredderz! Some of you may recall Brad Gerlach and his incredible head of hair from a few earlier appearanceshere on the blog. (Not to bite the hand that feeds, but if you do actually remember these previous posts, I’m officially worried that you have too much time on your hands.) This time around Gerr is hawking rubber for O’Neill, as opposed to his previous stint at Rip Curl. As you can see in the featured photo, though, Gerlach’s mane game stays strong no matter which wetsuit brand he happens to be repping at the moment. The ad you see here originally appeared in the Dec 1989 issue of Surfer Magazine (Vol 30, No 12).
Greetings, Shredderz! Welcome to the latest Sagas of Shred entry, where we share a fresh vintage surf ad every Thursday.
Today we’ve got the inimitable Occy starring in an ad for Peak Wetsuits. Technically this is just one half of a two page spread, but it goes without saying that Cronulla’s Finest is the star attraction here.
Honestly, I feel like I could write the entire Sagas of Shred series just based on Occy’s ads from the Eighties. Just looking at the Occ-ster cracks me up. He has a talent for looking hilariously out of place during these brand photo shoots. I can’t quite explain why but just looking at this ad makes me smile. That, of course, is to say nothing of Occ’s surfing, which remains unimpeachable.
The ad originally appeared in the June 1989 issue of Surfer Magazine (Vol 3, No 6).
Thanks for reading and we hope to see you next Thursday for more Sagas of Shred!
Greetings, Shredderz! Today we resume our regularly scheduled scans of vintage surf ads, which is all part of the Sagas of Shred series. This week’s entry focuses on one of the greatest power surfers of all time: two time world champion Tom Carroll, riding for Quiksilver. This ad originally ran in the July 1988 issue of Surfer Magazine (Vol 29, No 7). I love the tagline in the ad: “Real Surfers. Real Surfing. Real Boardshorts.” Carroll is definitely a real surfer, and that snap is genuine too, but uh, those board shorts are real snug. But hey, this is a vintage surfboard blog, not a fashion advice column, so I’ll choose to focus on the stick Carroll is riding.
Turns out I actually featured the photo above in an earlier post. You can see the board Carroll has here is the same one in the photo at the top of the page. While it has a Byrne Surfboards logo, you can see the board was actually shaped by North Shore craftsman Pat Rawson.
It has a very similar airbrush pattern to the 7’8″ Carroll rode during the 1991 Pipe Masters. Carroll performed an insane layback snap at Pipe that remains one of the defining moments of his career.
It looks like Carroll must have stayed with this airbrush design for years, given the Rawson board was surfed in 1988, and the Pipe Masters board was ridden a full three years later.
Another funny note of trivia about the 7’8″ Pipe Masters board: apparently Carroll snapped the 7’8″ shape during the finals, and an enterprising young Jamie O’Brien tried to sneak off with the nose before it was returned to Carroll. The whole thing is detailed in a Stab Magazine story, which you can find here.
Greetings, Shredderz! Today’s Sagas of Shred entry features something a bit more classy than the usual Eighties neon ridiculousness. What you see here is a Rick Griffin-designed ad for Greg Noll Surfboards. I think this might be the first time I’ve ever posted anything by Rick Griffin to this blog, which comes as a bit of a surprise to me. Griffin was famous for his psychedelic designs in the Sixties, and unlike most of the people I cover here on the blog, he even has his own Wikipedia page. Sadly, Griffin’s archives were destroyed in one of the recent wildfires that hit Southern California (and a belated RIP to Randy Nauert, who was the caretaker of Griffin’s archives.) I originally found this Noll ad somewhere on Pinterest, and I think it’s a great example of the classic surf designs of the Sixties. Griffin’s work grew to be more colorful and out there as his career progressed, and for more on his famous designs, I recommend checking out his website as well as the accompanying Instagram account. Sadly, Griffin passed away in the early Nineties, but as you can see he left behind an incredible legacy and some fantastic artwork.
Greetings, Shredderz! Yes, it’s Thursday night, and yes, we are here to give you some more vintage surf ad goodness! Sadly, there won’t be any fresh scans of ads for the rest of the year, so I am forced to resort to digging up some goodies available online. Today’s Bing Surfboards David Nuuhiwa ad comes courtesy of an old California Gold Surf Auction listing for a sweet Bing Nuuhiwa Lightweight Model. The ad itself, however, is for Nuuhiwa’s Noseriding Model. I’m not sure what year the ad ran but I’m guessing it was sometime in the mid Sixties.
Thanks for reading and we’ll be back next week for more Sagas of Shred!
Greetings, Shredderz! It is Thursday evening, so as is customary around these parts, we’re serving up a fresh scan of a vintage surf ad. This time around we have an advertisement that originally appeared in the April 1984 issue of Surfer Magazine (Vol 25, No 4). But we also have an example of a rad Canyon Surfboards stick — shaped by Rusty, natch — which we’ll get to in a bit.
I love learning about the early labels of various shapers’ careers, whether it’s Shawn Stussy cutting his teeth at Russell Surfboards, Gerry Lopez’s stint at Surf Line Hawaii, or countless others that I haven’t covered yet. Rusty Preisendorfer had established himself as a top shaper well before he established the eponymous brand that would make him something of a surf mogul. By the early Eighties, Rusty had already shaped boards for world champs Peter Townend and Shaun Tomson.
There’s a comprehensive San Diego Reader article that has a nice profile of Rusty and his early shaping career. According to the article, Canyon Surfboards was a collaboration between Rusty and his longtime glasser, John Durward. Durward owned Canyon Glass, which glassed most of Rusty’s shapes, and at some point the two men went into business together. Later on Canyon Surfboards would become the official licensee for Shaun Tomson’s personal line of shapes.
You’ll notice the ad features Peter Townend, Tomson and Dave Parmenter, among others. The sheer number of surfers Rusty has shaped for during his long career is mind-blowing, not to mention his role informally tutoring folks like Parmenter, who has gone on to become one of the foremost authorities in building surf craft.
There also happens to be a nice and clean Canyon Surfboards twin fin listed for sale on Craigslist in the Bay Area. You can find the listing here. I really the Canyon Surfboards label, which Rusty designed himself, having majored in visual arts at UCSD.
The board was shaped by Rusty, as clearly indicated on the signature, and it has a neat pair of Star System fins, complete with an Eighties-appropriate checkerboard print.
Even after all the accolades and the decades spent in the surfboard industry, I suspect Rusty might still be underrated. At the very least, I’m a little surprised that there isn’t more attention around Rusty’s earlier boards, whether they were shaped under the Canyon Surfboards and/or the Music! labels. That said, I think Rusty is easily considered one of the greatest living shapers in California, and at some point I wouldn’t be surprised if there’s a renewed interest in the shapes he produced towards the beginning of his career.
Greetings, Shredderz! If you’re here in California it’s the waning hours of Thanksgiving. For those celebrating I hope you had a wonderful day of gratitude, hopefully spent in the company of family, friends and some swell. Today we’ll be pointing you towards one of our favorite sources of vintage surfboard goodness: the Harbour Surfboards advertising archive. The archive has a ton of high quality scans of ads spanning Harbour’s fifty plus years in business, and it’s definitely worth a visit. I chose this particular ad — which features a model called the New Sol — because it also features one Herbie Fletcher. I had no idea Fletcher had anything to do with Harbour Surfboards, but hey, there’s never anything wrong with learning new things. The ad originally ran in the Jan 1967 issue of Surfer Magazine, which means Fletcher was only nineteen when the New Sol was released. I had never heard of Bill Fury before seeing this ad, but I was able to find this tribute to Fury on the Surfing Walk of Fame website.
Today’s Sagas of Shred post is a bit more somber than the usual tongue-in-cheek commentary on Eighties surf advertising. But hopefully this post can be a modest tribute to one of the most influential people in the entire history of board sports. It’s the first post on the blog that doesn’t have to do with surfing, and for good reason: Jake Burton Carpenter was and remains an absolute legend. The Burton Snowboards ad you see here originally ran in the December 1988 issue of Surfer Magazine (Vol 29, No 12). The predecessor to the snowboard was actually named The Snurfer, in a nod to the sport’s surfing roots. Later on, Burton Snowboards would go on to purchase Channel Islands Surfboards.
I don’t snowboard myself, but I have long admired the Burton Snowboards brand. As a teenager I was simply a fan of the annual Burton catalog, which was always well-produced, even if you didn’t know the first thing about snowboarding (and they had great gear, too.) The older I got, though, the more I grew to appreciate Burton’s unique career path. He invented the brand in a barn in Vermont in 1977 and grew it into one of the most influential outdoors labels of all time. Later on, I was blown away when Burton, still serving as Burton CEO, made the decision to spend most of a year traveling the world with his family and snowboarding. If there’s a better example of someone making a career out of their passion, I have yet to see it.
Rest in Peace Jake Burton. Thanks for setting an example of how to live life without ever losing the stoke.