Sagas of Shred Sagas of Shred

Sagas of Shred

Derek Ho for Gotcha

Greetings, Shredderz! In my mind, Gotcha has to be on the short list of surfwear companies with the best marketing. You have the legendary “If You Don’t Surf, Don’t Start” campaign; later era stuff with More Core Division, featuring perhaps the single greatest collection of surf talent in an ad; and a bunch…

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Sagas of Shred

Boogie With CENSORED

Greetings, Shredderz! For today’s Sagas of Shred entry we’ve got a vintage surf ad, yes, but this one also contains a bit of an unsolved mystery. As you can see from the image below, this 1969 Chuck Dent Surfboards ad prominently features a well known surfer…but sadly, there’s no hint as to who…

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Sagas of Shred

Vintage Toyota Corolla Ad

Greetings, Shredderz! At this point I have pilfered more than a few items from Davis Ballard’s awesome Dusty Ads site. But can you blame me? It’s one of the best and most varied stashes of high quality vintage ad scans, including the 70s (I think) Toyota Corolla ad you see here. This is…

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Sagas of Shred

Vintage Ugg Boots Ad

Greetings, Shredderz! The last time I featured an Ugg Boots ad, well, let’s just say it’s aesthetically very different from the one you see here. I saw this ad on eBay (I think), and I loved the artwork. But as I sat down to write about it and took a closer look, I…

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Sagas of Shred

Herbie Fletcher’s “Wave Warriors II”

Greetings, Shredderz! Last week for Sagas of Shred we featured a 60s surf movie poster. At the opposite end of the surf movie poster scale we have this gem, which was made for “Wave Warriors II”, by Herbie Fletcher. The copy on the poster is nothing short of amazing: The buzzword is “hardcore.”…

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Sagas of Shred

“Out of Control” by Grant Rohloff

Greetings, Shredderz! For those who aren’t familiar, every Thursday evening I post a vintage surf ad as part of the Sagas of Shred series. One of my favorite sub-genres of vintage surf ads are the movie posters that accompanied a number of 60s surf films. Here’s a poster for Grant Rohloff’s 1961 film…

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Sagas of Shred

Danny Kwock for Quiksilver

Greetings, Shredderz! Consider this a quick follow up to yesterday’s post about the release of a limited edition run of “The Eighties at Echo Beach”, featuring Mike Moir’s rad photography. Here’s a classic Quiksilver ad featuring Echo Beach mainstay Danny Kwock. The photo in the ad below was taken by John Ker. I…

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Sagas of Shred

70s Sunset Surfboards Ad

Greetings, Shredderz! Today we’ve got a classic 70s ad from San Diego staple Sunset Surfboards. Sunset has recently been revived courtesy of shaper Todd McFarland. Check out Sunset on Instagram; and here’s a link to Todd’s personal IG. This ad — which I found on eBay — showcases a trio of different outlines….

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Sagas of Shred

Shaun Tomson for Astrodeck

Greetings, Shredderz! Today we’ve got a young Shaun Tomson in an early Astrodeck ad. I believe the ad predates Astrodeck’s classic logo and designs. Here’s another early Astrodeck ad from 1982, featuring none other than Gerry Lopez. By comparison, here’s an Astrodeck ad from 1985, whose font and traction pads are what I…

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Sagas of Shred

Skip Frye Gordon & Smith Ad

Greetings, Shredderz! Today we’ve got a classic ad that I’ve seen floating around the internet in various places. It’s too bad it’s not a higher quality scan, but oh well, it’s still worth featuring. Here’s a late 60s Gordon & Smith ad featuring two unusual Skip Frye designs: the Baby Gun and the…

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