Sagas of Shred Sagas of Shred

Sagas of Shred

Ken Auster for Chart House

I really love this series of ads for Chart House. I didn’t grow up in California and now that I think about it, I’ve never even stepped foot in a Chart House. From what I gather it’s an upscale chain of seafood restaurants. These ads harken back to my childhood growing up in…

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Sagas of Shred

Craig Anderson for Quiksilver

Greetings, Shredderz! Here’s a Quiksilver ad featuring Craig Anderson, before he linked up with Dane Reynolds, another former Quik rider, to create Former. Anderson is on my personal short list of style gods, and it’s cool, and a little bit strange, to see this shot of him from the not-too distant past, before…

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Sagas of Shred

Spirit Surfboards Ad

Greetings, Shredderz! This is a 1985 ad for Spirit, which is a surf shop / surfboard label based in Rio de Janeiro, Brazil. I don’t know much about the label, but I do know that marketing shots do not get any cooler than posing in front of Rio’s famous Christ the Redeemer statute…

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Sagas of Shred

Look at These Babies…

Greetings, Shredderz! As I was putting together this post, it occurred to me, with no small amount of horror, that the days of awesome copy on surf-related ads might be over. You can trace this all back to the death of surf magazines, which is really just too bad. In any case, this…

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Sagas of Shred

Becker Surf Ad

Greetings, Shredderz! Honestly, there isn’t anything particularly notable about this ad, but I thought it was as good a time as any to pay tribute to Phil Becker’s long and fruitful career. The dude shaped 100K+ surfboards by hand over the years, focused on functional shapes, with little regard for trends. I own…

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Sagas of Shred

Greg Noll Miki Dora “Da Cat” Model Ad

Greetings, Shredderz! This might be sacrilegious, but I’m not the biggest Miki Dora fan. He’s celebrated for being an anti-hero, but a lot of the stories about him paint a picture of someone who’s probably easier to admire from afar. Regardless of how you feel about Dora, his influence cannot be denied. We’re…

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Sagas of Shred

Welcome to Body Glove Country

Greetings, Shredderz! Here’s a rad 70s Body Glove ad featuring Randy Laine and a Canyon Surfboards stick, likely shaped by Rusty Preisendorfer. I won’t be leading the charge, but I’d love to see someone else start a wetsuit revolution — there’s just way too much homogeneity.

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Sagas of Shred

60s Bing Surfboards Ad

Greetings, Shredderz! I recently stumbled across this old Bing Surfboards ad, which has some fantastic design and copy. And if you read closely, you’ll see that it’s longtime San Diego shaper Bill Shrosbree second from right, credited as a sander.

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