Sagas of Shred Sagas of Shred

Sagas of Shred

Rip Curl The Search

Greetings, Shredderz! Every Thursday evening I write up a different vintage surf ad as part of the Sagas of Shred series. I hate to be that guy, but I really do love them all. Surf ads from the Sixties and Seventies have a wonderful golden age feel to them, and I’ll forever love…

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Sagas of Shred

Bing Surfboards David Nuuhiwa Lightweight Ad

Greetings, Shredderz! For those of you Stateside I hope you are having a very happy Thanksgiving, and if elsewhere I hope you are either receiving or showing some gratitude. 2020 has been a strange year, to say the least, but even in this insanity I find there are so many reasons to give…

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Sagas of Shred

Kelly Slater for Quiksilver

Greetings, Shredderz! Today we have another testament to the GOAT’s otherworldly longevity. Featured below is a Quiksilver ad from 1990, featuring a young Kelly Slater. It is astounding to consider that thirty years after the ad originally ran, Slater is still one of the best surfers in the world. Has there ever been…

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Sagas of Shred

Michael Ho for Off Shore

Greetings, Shredderz! Welcome to the latest entry in the Sagas of Shred series, which features a vintage surf ad every Thursday evening. Today we’ve got Michael Ho in an advertisement for defunct label Off Shore Sportswear. We actually featured Mike Ho in an Off Shore ad a while back; things are, uh, a…

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Sagas of Shred

Reno Abellira for O’Neill

Greetings, Shredderz! We’ve featured Hawaiian surfer Reno Abellira a few times on this humble little blog. Today we’ve got more Reno for you, this time courtesy of a 1980 O’Neill wetsuits ad, as part of their “Adventures in the Skin Trade” series. (See here for another Skin Trade ad, featuring Shaun Tomson in…

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Sagas of Shred

Jackie Dunn & Gerry Lopez for Lightning Bolt

Greetings, Shredderz! We’ve got a quick one for you today, but I think it’s a nice complement to the earlier post about a rad Gerry Lopez-shaped Lightning Bolt. This Lightning Bolt ad originally ran in Surfer Magazine in 1980. You can see Gerry posing alongside fellow team member Jackie Dunn. I recently learned…

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Sagas of Shred

Sensual Utensils: Morey-Pope Surfboards

Look, I might not know how to explain Morey-Pope’s delightfully off the wall advertising, but I do know it is never, ever boring. Tom Morey (and let’s not forget Karl Pope, either) has made many appearances here on this blog, and for good reason. The invention of the Boogie Board alone earns him…

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Sagas of Shred

Allen Sarlo for Body Glove

Greetings, Shredderz! Of all the great nicknames in surfing, Allen “Wave Killer” Sarlo has to be at the top of the list. Sarlo made his name as a pro in LA, particularly at Malibu, where I understand he can still be found shredding today. Sarlo has been associated with a number of LA…

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Sagas of Shred

Michael Tomson

Sadly, there’s been a lot of confusion around the news, but I believe Michael Tomson, the surfer and co-founder of Gotcha Sportswear, has passed away. I’ve featured Gotcha and More Core Division here on the blog many times before. Gotcha might not be immediately familiar to a lot of people, especially outside surfing,…

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Sagas of Shred

Shaun Tomson for O’Neill

Greetings, Shredderz! Today we’ve got a quick one for you. Longtime readers may already know this, but every Thursday evening I post a vintage surf ad scanned from my collection of back issues. Pictured above is an O’Neill ad that originally ran in Surfer Magazine sometime in 1980. The ad features Shaun Tomson…

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