Sagas of Shred
Greetings, Shredderz! Katin is one of California’s great, old school surf brands, and it’s still growing strong today. They also have an incredible archive of ads (this one is probably my favorite). Here we’ve got a old Katin ad — I’m not sure from when, maybe 70s or 80s sometime? — featuring some…
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Greetings, Shredderz! Here’s a beautiful 60s Jantzen Sportswear ad that I originally found on Pinterest. I love 60s surf ads; I’m always impressed how they used the limitations at the time — very little color, for starters — to come up with streamlined and arresting designs. The top photo of Ricky Grigg paddling…
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Greetings, Shredderz! Today we’ve got an ad for Harbour Surfboards’ famous Trestle Special model, which originally ran in the July 1996 issue of Surfer Magazine. The ad — just one of the many beautifully designed Harbour creative campaigns of the era — features Mark Martinson in perfect trim at Honolua Bay. Found this…
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Greetings, Shredderz! Today we’ve got an ad from Pacific Styles, which I believe was an old surfwear company. I’ve pilfered many ads (including this one!) from Davis Ballard’s exceptional Dusty Ads site, which is worth scrolling through and then some. You really can’t go wrong with a Woodie and some beautiful boards. I…
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Greetings, Shredderz! If I’m being completely truthful, I find a lot of the stuff from Mambo, the cult Aussie surfwear label, just a tad too out there. It’s interesting, there’s no doubt about that, but a lot of the time I find myself scratching my head and feeling like I’m on the wrong…
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Greetings, Shredderz! Here’s an ad for Mike Davis Surf Shop that originally appeared in an issue of Aussie surf mag Surfing World sometime during the 80s. Mike Davis was born in America and raised in California before heading off to Australia, where he pursued a shaping career. You can check out his biography…
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Greetings, Shredderz! Today we’ve got one of the cooler vintage surf ads I’ve ever featured here on Shred Sledz. Pictured below is a Natural Art Surfboards ad, which I believe originally ran sometime in the 1970s, featuring an incredible spread of sticks. Yeah, I know, a lot of superlatives get tossed around on…
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Greetings, Shredderz! Here’s a rad Lanty Surfboards ad featuring not one but two of the most radical surfers of the late 80s / early 90s: Christian Fletcher and Matt Archbold. I posted another Lanty ad featuring these two, which you can find here. Originally saw this ad on Pinterest.
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Greetings, Shredderz! Few things go together better than surfing and psychedelic art, and here’s a classic late 60s O’Neill ad bringing that combo that we all know and love. O’Neill was founded in 1952 (which kind of blew me away, to be honest), and the text in the ad refers to the fact…
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Greetings, Shredderz! Here’s a cool Maui and Sons ad from the 80s featuring a young Luke Egan. Note how Tom Servais is credited for the photo at the bottom — would be curious to see the original shot the artwork was based on. Not sure who did the artwork. I know Rick Rietveld…
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