Sagas of Shred Sagas of Shred

Sagas of Shred

Rory Russell for Lightning Bolt

Greetings, Shredderz! It’s Thursday evening here in California, which means it’s time for more Sagas of Shred. If, like me, you’re looking for some kind of distraction from the apocalyptic scenes out there, may I suggest some hilarious vintage surf ads? Today we’ve got another Rory Russell Lightning Bolt ad for your enjoyment….

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Sagas of Shred

Dick Brewer for W.A.V.E.

Greetings, Shredderz! Today we’ve got an incredible vintage surfboard ad featuring some of the most interesting and influential figures in surfing during the Seventies. W.A.V.E. — Water Apparatus & Vehicular Engineering, Inc. — was a line of hollow surfboards produced in the Seventies. I have mostly attributed Tom Morey with having invented the…

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Sagas of Shred

1979 Natural Progression Ad

Greetings, Shredderz! I’ve had a long fascination with LA-based Natural Progression. Visually, NP struck me as the exact opposite of fellow Seventies Los Angeles label Zephyr. Zephyr Surfboards, despite some of the bright airbrushes on its boards, seemingly embodied the grittiness of Seventies Venice Beach, with an added undercurrent of hostility. My understanding…

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Sagas of Shred

Sixties Surfboards Variety Pack

Greeting, Shredderz! I’ve said it before, and it bears repeating: Harbour Surfboards’ website has one of the best stashes of vintage surf ads you can find on the internet. The full page you see above originally ran in the Feb / March 1963 issue of Surfer Magazine (Vol 4, No 1). I know…

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Sagas of Shred

MP and Andrew McKinnon for Rip Curl

Greetings, Shredderz! Fresh off my post earlier this week about a rare MP personal rider shaped under the Burford label, here is some more great material from Peterson’s brief but memorable turn as one of surfing’s brightest stars. Pictured here is a Rip Curl wetsuits ad that originally ran in Tracks Magazine in…

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Sagas of Shred

Vintage Hot Buttered Surfboards Ad

Greetings, Shredderz! Although I’ve only written a handful of posts about storied Aussie label Hot Buttered Surfboards, it remains one of my all time favorites. In particular I am drawn to the Seventies Hot Buttered boards, many of which boast incredible outlines and then far out spray jobs by master airbrusher Martyn Worthington….

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Sagas of Shred

Mark Richards Gordon & Smith Ad from 1981

Greetings, Shredderz! Alas, I do not have a fresh magazine scan for you today, but what I do have is a vintage ad featuring Mark Richards. I believe the ad originally ran in 1981. The ad is actually for Richards’ stateside collaboration with Gordon & Smith, who produced licensed MR designs out of…

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Sagas of Shred

Skindog for Pearson Arrow

Greetings, Shredderz! I remain fascinated with Santa Cruz and its surf scene, which has made its way to the blog many times. I recently featured a killer O’Neill Morning Star model, Mike Croteau remains a blog favorite, and I even picked up a killer Steve Coletta / Natural Curves board last year, just…

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Sagas of Shred

Young Kelly Slater for Rip Curl

Greetings, Shredderz! For today’s Sagas of Shred entry we have an ad featuring the undisputed greatest surfer of all time: Robert Kelly Slater. The ad you see below ran in the August 1990 issue of Surfer Magazine (Vol 31, No 8), two years before Slater captured the first of his eleven world titles….

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Sagas of Shred

Dane Kealoha for T&C Surf Designs

Greetings, Shredderz! It’s Thursday evening here in California and we came prepared with some fresh vintage surf ads for our weekly Sagas of Shred series. Dane Kealoha was a staple of various T&C Surf Designs campaigns over the years, particularly during the Eighties, when he was widely regarded as one of the best…

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