Vintage Body Glove Ad: Sagas of Shred

Greetings, Shredderz! Your Shreditor in Chief is still on the road — not on a surf trip, alas — which means that I’ll be relying on my advanced Google skills to bring you more vintage surf ads. Today’s Sagas of Shred entry features an awesome Seventies Body Glove ad, which you can see pictured above. I found the ad on the Urban Outfitters website, of all places. It seems that UO has done a few surf-themed re-issues lately, including a separate mini-revival of the beloved Gotcha brand.

The notable thing about the Body Glove ad is that it prominently features a few Zephyr Surfboards team riders. Zephyr is the legendary Venice Beach, Los Angeles brand from which modern skateboarding emerged, along with figures like Stacy Peralta, Jay Adams, CR Stecyk, Tony Alva, and more.

The ad features a young Jay Adams (RIP); Nathan Pratt, who would later go on to found the LA-based Horizons West surfboard label; and a fully swagged out Allen Sarlo. (I featured a different Allen Sarlo / Body Glove ad a few weeks back, too.) I can’t tell what kind of board Pratt is holding, but you’ll notice it’s a sting with an unusual dual wing. Adams is toting a swallow tail Zephyr Team single fin, complete with signature Jeff Ho fin; and Sarlo has an absolutely classic Zephyr with what could very well be a CR Stecyk airbrush.

If you’re ever bored just look up a list of all the incredible shapers based out of the South Bay, starting with folks like Bing Copeland and Greg Noll, to Seventies fixtures like Jeff Ho, to current craftsmen like Tyler Hatzikian. California has no shortage of places with a rich history in surfing, but even by that standard, Los Angeles stands out. To me, the story of Zephyr and its incredible influence on skateboarding, surfing, and what we now take for granted as “California culture” is still underrated.

Thanks for reading and we’ll be back next Thursday evening with another vintage surf ad for Sagas of Shred!

Allen Sarlo for Body Glove: Sagas of Shred

Style. Swagger. Gravitas.

What more is there to say about Allen Sarlo in this Body Glove ad?

We’ve featured Wave Killer a few times here on the blog. In fact, Sarlo was kind enough to send the photos that were featured in the second post. The ad you see here originally appeared in the Dec 1980 issue of Surfer Magazine (Vol 21, No 12). You probably guessed this already, but the Con with the Wave Killer laminate is epic enough, and we haven’t even gotten to the matching wetsuit yet! This might be one of my favorite Sagas of Shred posts yet.

Oh, and here’s a friendly reminder to mind your etiquette while surfing Malibu, courtesy of Wave Killer himself:

Thanks for reading and we’ll be back next Thursday evening with more vintage surf ads!

David Nuuhiwa Body Glove Ad

Greetings, Shredderz! It’s Thursday evening here in sunny California, which can only mean it’s time for Sagas of Shred! Sagas of Shred is the weekly series that features a new vintage surf ad. Today we have David Nuuhiwa representing the venerable Body Glove brand with incredible style and panache. Look at that mane! And that looks like a front zip team issue spring suit, which is a style move for far more advanced practitioners than yours truly. I’m also drawn to the twin fins. The one Nuuhiwa is holding has some laminates I don’t believe I have ever seen before. The board on the ground, meanwhile, has some rad Body Glove logos on the fins. The Body Glove ad featured here originally rain in the August 1980 issue of Surfer Magazine (Vol 21, No 8).

Thanks for reading and we’ll be back in half a fortnight with more vintage surf ads for your reading pleasure!

Vintage Bing Body Glove Ad: Sagas of Shred

Greetings, Shredderz! Unfortunately I’m on a bit of a tight schedule today so I won’t be able to scan any new ads. That said, I’m happy to point you in the direction of an absolutely fantastic Body Glove ad, featuring none other than Bing Copeland. The ad you see above was posted to the Classic Bing Surfboards group on Facebook, which is definitely worth checking out. There’s a nice community of collectors there who show off some really sweet vintage Bing Surfboards. The ad itself was originally posted by Haggerty’s Surf Club on Facebook. Check out the rad Bing Karma board underneath Bing’s knee, too. If I had to guess I would say this ad was published sometime in the late Sixties or early Seventies, but I’m not sure.

Thanks for reading today’s abbreviated entry and we’ll be back with more vintage surf ad scans next Thursday evening.