Greetings, Shredderz! It’s Thursday evening, and I come bearing gifts. For those of you who have never read the blog before, welcome to Sagas of Shred. It’s a weekly series, published Thursday evenings (California time), where I scan a different vintage surf ad for every entry. Tonight we have some pretty familiar territory: a Rip Curl wetsuits ad from the Eighties featuring Tom Curren and Brad Gerlach. (Here’s an earlier Sagas of Shred entry that has a Rip Curl ad with Tom as a goofy foot; and here’s a shot of Gerr modeling a very similar wetsuit to the one in this post.)
I love that the ad features two style masters doing similar turns, but enough variation to allow for some contrast of their respective styles. Gerr’s wetsuit, of course, is either an eyesore or the coolest thing you’ve seen, depending on your perspective. I think it goes without saying that I’m in the latter camp. This Rip Curl ad originally ran in the March 1987 issue of Surfer Magazine (Vol 28, No 3). The photo of Tom Curren was taken by Jeff Hornbaker, and the photo of Gerlach was taken by Sonny Miller (RIP).
As always, thanks for checking out the blog and visit again next Thursday for another peek into some surf ads from an earlier time.
Greetings, Shredderz! Some exciting developments are afoot here at the world’s lowest budget vintage surfboard blog: I finally ponied up for a scanner, which means fresh material for Sagas of Shred, the weekly series featuring a vintage surf ad every Thursday evening. First up is technically only half of a Rip Curl ad from the January 1988 issue of Surfer Mag (Vol. 29, No. 1), featuring Brad Gerlach and co-starring his truly flawless head of lettuce. Between the volume, the sun bleach, and the styling, it’s a real murderer’s row.
Sagas of Shred often ends up as the expression of my fascination with Eighties surf culture, which lies somewhere between nostalgia tinged affection and outright amusement at the things that haven’t aged as well. But this Rip Curl suit still looks dope today, a good thirty plus years after the ad originally ran. That color scheme is awesome, and I love all the details in the suit, whether it’s the uneven line of the top, or the futuristic knee pads. Vader is a pretty badass name for a wetsuit line, copyright infringement and all. The rainbow hued Rip Curl logo clearly hails from earlier times, but I would argue it has aged handsomely. It’s also worth noting that Gerr seems to be drinking from the fountain of youth himself, given that he’s in his early fifties and still absolutely rips.
The funny part is the second half of this Rip Curl ad actually features Tom Curren doing a nice off the top on a vintage Channel Islands Al Merrick board. I’ll scan it at some point and probably share it on Instagram, but what can I say? I actually found Gerr and the wetsuit more interesting, somehow.
Thanks for checking out the latest installment of Sagas of Shred, and don’t forget to pop back in next week for even more vintage surf advertisements and other assorted goodness.
An overview and history of Creative Freedom and John Bradbury’s surfboards
Shred Sledz may have a silly name, but we’d like to think we’re (somewhat) serious about making an effort to help preserve surf culture. Then again, the blog’s name does have an ironic ‘z’ in it, so who can be sure? One thing is certain, though: Shred Sledz has a keen interest in examining lesser-known chapters of California’s rich surfing history, and in particular, the craftsmen who have helped make it all possible. One such underground shaper is Creative Freedom’s John Bradbury. Bradbury might not be a household name, partly due to his untimely passing in 1999. Nonetheless, Bradbury is still respected by some of the most famous board builders in the world. Among others, shapers like Al Merrick, Renny Yater, Marc Andreini, Wayne Rich and Bruce Fowler have all expressed admiration for Bradbury and his designs.
Bradbury was an early proponent of EPS / epoxy surfboards. In 1985 Pottz won a World Tour contest on a Bradbury design. The success of this collaboration led to Bradbury supplying boards to other top pros Cheyne Horan and Brad Gerlach.
More than three decades later, as companies like Firewire continue to incorporate alternate materials into their designs, Bradbury’s approach looks downright prescient.
While Bradbury is rightfully known for his early forays into epoxy surfboards, this post will focus on the boards he made during the earlier parts of his career. The pictures of the boards in the post below came from a Shred Sledz reader who has been quietly collecting Bradbury’s designs over the years. (Side note: If you have any interesting boards or stories you’d like to share, don’t hesitate to reach out!)
Creative Freedom John Bradbury Board #1: “Double Logo” 7’10” x 19-1/8″ x 3″ Single Fin (Date Unknown)
It’s unclear when this board was shaped. My guess is sometime during the 70s. The fin box looks like a Bahne Fins Unlimited box, which I believe were not popularized until the late 1960s. In addition, the outline looks similar to many of the single fin guns and mini-guns being made during this era. This logo was created by Michael Drury, who also did the updated version (see below).
Creative Freedom John Bradbury Board #2: “Compass Logo” 7’6″ x 20-1/2″ x 2-1/2″ Single Fin (Approx. 1969)
Stoked-n-Board continues to be one of the finest online resources on vintage surfboards. Predictably, S-n-B’s entry on Creative Freedom / John Bradbury is worth a read. However, after discussing the boards in this post with their owner, I’m not sure that the dates corresponding to the logos in S-n-B’s entry are correct. See below for an example of a Creative Freedom surfboard with a “compass logo”. Despite what is listed on Stoked-n-Board, the compass logo was actually the first logo ever designed for Creative Freedom. The board below is also numbered #199, which pegs it as a pretty early shape.
See below for more pictures of the board in question. Note the prominent S-Deck with the domed tail.
The tail in particular is pretty funky looking, as you can see in the pictures:
And here’s a side shot, which gives you a clear idea of the S-Deck and the rocker.
Fountain of Youth Surfboards shaper Bruce Fowler graciously took some time to read this blog post and offer some additional information on the board above. There is no tail rocker present in the Compass Logo board, which was likely shaped in 1969. According to Fowler, the more modern designs of shapers like Dick Brewer, Mike Diffenderfer, and Mike Hynson forced the Santa Barbara crew to adapt. Brewer, Diff, and Hynson’s boards featured beak noses, full down rails, and natural rocker in the tail. These advancements were later incorporated into Bradbury, Yater, et al’s designs.
There’s one other data point that supports the 1969 date for the compass logo board, and it comes from Kirk Putnam. Putnam posted a picture of a very similar looking compass logo Creative Freedom board, which Putnam dates to 1969 as well:
Creative Freedom John Bradbury Board #3: 1970s Single Fin 6’8″ x 19-1/8″ x 3-1/4″
At some point Bradbury tweaked his logo to include two surfers on the wave (maybe as a more accurate depiction of the crowds at Rincon?) The same collector owns a single fin sporting the two surfers logo.
I believe the logo with the two surfers is more recent than both the single surfer logo, as well as the nautical logo. The board bears many of the hallmarks of a traditional 1970s single fin. It has a beaked nose, a removable fin box, and beefy rails (3-1/4″!).
The 70s single fin also has a Bradbury signature on the board, addressed to Lewis. You can barely make out the “J. Bradbury” below.
At some point, Bradbury appears to have ditched the Creative Freedom brand altogether. Stoked-n-Board estimates the switch happened in the 1980s, and Bradbury continued to use the new logo until his passing in 1999. Here is an example of the modern Bradbury logo, taken from a board that was listed for sale on Craigslist a few months ago:
Bradbury was also recognized by the Boardroom Show’s “Icons of Foam” series back in 2009. Marc Andreini turned in the winning tribute board. I believe Andreini’s tribute board is a thruster, but I’m not certain. I took this photo myself at the Boardroom Show in Santa Cruz last fall.
Creative Freedom John Bradbury shapes continue to have a cult following, particularly in and around Bradbury’s hometown of Santa Barbara. While Bradbury’s career as a shaper might have been cut short by his untimely passing, there is no doubt about the extent of his contributions to the sport of surfing.
Many thanks to Jesse McNamara for much of the information in this post!