Mind Blowin’: Sagas of Shred

Greetings, Shredderz! It’s getting late, so I’m not going to mince words with this post. Pictured here is a Hawaiian Island Creations ad from the September 1988 issue of Surfer Magazine (Vol. 29 No. 9). What initially drew me in was the classic Eighties look that seems to check all the boxes: bright colors, edgy copy, and yes, checkerboard.

Upon closer inspection, though, I’m almost certain that the featured surfer is none other than the late, great Brock Little. Sadly, Little passed away about two years ago after a fight with cancer, but left behind a legacy as one of the greatest big wave surfers ever. He also infamously served as Patrick Swayze’s stunt double during the final Fifty Year Storm scene in “Point Break.” It looks just like Brock, and Gotcha was one of his long time sponsors as well.

As always, check back in next Thursday evening for more vintage surf ads as part of the Sagas of Shred series. Thank you for reading!