The Archive

Sagas of Shred

Bruce Irons for Volcom

My favorite part of this 1998 Volcom ad is the reprinted fax from Surfer Magazine hounding the Volcom team for some overdue collateral. Rebelliousness definitely was a successful marketing strategy for Volcom, but I get the sense that there was a definite pirate vibe from the clothing label’s formative years. At first, I…

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Sagas of Shred

The Bruce Movie

Happy Thanksgiving to you and yours! I’ll always have a soft spot for late 90s and early 2000s Volcom, and I will continue to insist — completely unsolicited, of course — that the brand’s heyday is still underrated. This isn’t exactly a hot take, but damn, Volcom really did some creative and unique…

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