The Archive

Shred Sledz Social Media Roundup

November 2023 Social Media Roundup

Here is another dispatch, live and direct from the Instagram trenches. It’s winter here in the Northern Hemisphere, and sometimes that means paddling out and wondering if the conditions are just a little past your pay grade. Tom Pearsall’s photo does a remarkable job of capturing that feeling of dread spiked with excitement…

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Buttons + Co for Hang Ten

Greetings, Shredderz! Today we’ve got a old Hang Ten ad — 70s, maybe early 80s is my guess — featuring Montgomery “Buttons” Kaluhiokalani, Mark Liddell and Keone Downing. I’m not sure whatever became of the Hang Ten brand, but it’s probably ripe for a longer writeup, given its history. For now, though, we’ll…

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A Tribute to Art Brewer

Sadly, Art Brewer passed away earlier this month. He leaves behind a legacy as one of the greatest surf photographers ever. What I love about Brewer’s work is the way he complemented the action shots with incredible portraits. I’m also struck by the sheer length of Brewer’s career. He got his start in…

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Sagas of Shred

Buttons for Local Motion

Greetings, Shredderz! Today we’ve got a vintage Local Motion ad — 80s, maybe early 90s? — featuring the one and only Montgomery “Buttons” Kaluhiokalani. I’ve actually featured two previous Buttons / Local Motion ads: see here for the first, and here for the second. Personally, this one is my favorite. Whoever designed this…

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Clipz

February in April

Greetings, Shredderz! I suspect I’m not the only one who’s spending more time indoors than I would like. Here are some surf videos to help pass the hours other than drooling over the spooky temptation of empty Malibu. Many Classic Moments Here is an excerpt from “Many Classic Moments”, a 1978 surf film…

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Sagas of Shred

Timeout: Buttons and Local Motion

Greetings, Shredderz! It’s Thursday evening, which means it’s time for a fresh scan of a vintage surf ad. The latest Sagas of Shred entry features Button in an ad for Local Motion Surfboards. The ad originally ran in the October 1983 issue of Surfer Magazine (Vol 24, No 10). I featured a different…

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Sagas of Shred

Buttons for Local Motion: Sagas of Shred

Greetings, Shredderz! We don’t have much for you today, just a sweet Local Motion ad nabbed from the pages of the April 1983 issue of Surfer Magazine (Vol 24, No 4). As you can see, the advertisement features none other than Montgomery Ernest Thomas Kaluhiokalani, better known as Buttons (RIP), posing alongside a…

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Sagas of Shred

Astrodeck Ad: Sagas of Shred

Greetings, Shredderz! As promised, we have another episode of Sagas of Shred, which features various bits of surf history from over the years. We have written about old Astrodeck ads before, but hey, you gotta keep drawing from the well until it’s dry! Today’s installment is an Astrodeck ad from the 1980s that…

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How to Tell if Ben Aipa Shaped Your Sting

First, the good news: there is an Aipa sting for sale on eBay, whose pictures I have included here. The board is in decent shape, and right now the current bid is a tidy $82.01. Before I go get to the bad news, I’d like to give some background on Ben Aipa, who…

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