The Archive

Sagas of Shred

Cheyne Horan for Rip Curl

Greetings, Shredderz! Here’s a 1979 Rip Curl ad featuring Cheyne Horan in a colorful ensemble. According to the ad, Rip Curl’s Freelite suit was available in over 20 colors, ranging from conservative to outrageous, and Horan is definitely at the far end of that spectrum. I don’t surf well enough to lead the…

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Sagas of Shred

Pottz, Derek Ho & Nick Wood for Gotcha

Greetings, Shredderz! For this evening’s Sagas of Shred entry we’ve got yet another Gotcha ad. I’ve featured more than a few Gotcha spots here on the blog, and for my money, Michael Tomson’s brand ran some of the best marketing campaigns in the history of surfing. Gotcha certainly owes part of its success…

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Sagas of Shred

Superior Mothers: Sagas of Shred

Is this More Core Division lineup from 1991 the greatest surf team ever assembled? Dino Andino, Brock Little, Sunny Garcia, Martin Potter, Matt Archbold, Cheyne Horna, Gerry Lopez, Michael Ho and Derek Ho. That is just stacked! There’s a lot of hair and a lot of swagger in this ad, and I couldn’t…

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