The Archive

Sagas of Shred

Christian Fletcher + Matt Archbold for Lanty

Greetings, Shredderz! Here’s a rad Lanty Surfboards ad featuring not one but two of the most radical surfers of the late 80s / early 90s: Christian Fletcher and Matt Archbold. I posted another Lanty ad featuring these two, which you can find here. Originally saw this ad on Pinterest.

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Sagas of Shred

1977 Herbie Fletcher Surfboards Ad

Greetings, Shredderz! I can’t imagine many of you are wondering about my pet peeves, but here goes. If you’re the type of person that chops up a perfectly good surf magazine to sell each of the ads one by one on eBay, I think that’s lame as hell. And this is probably the…

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Shred Sledz Social Media Roundup

Social Distancing Social Media Roundup

Greetings, Shredderz! Look, it’s not every day that health professionals recommend we all stay indoors glued to our phones, and yet here we are. Hope you are all staying healthy and sane during these surreal times. Without any further ado, here are some recent social media selections for a much needed dose of…

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Shred Sledz Social Media Roundup

Social Media Roundup: 2020 Vision

Greetings, Shredderz! Welcome to the very first Social Media Roundup entry of the new decade. I know you all came here for the pics and not my blathering, so let’s get right to it. Here is Joel Tudor posing with an unusual board: a Donald Takayama-shaped Nat Young model. According to Tudor the…

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Sagas of Shred

Lanty Wetsuits: Sagas of Shred

Greetings, Shredderz! Today we’ve got a doozy for you. (If you enjoy these scans of vintage surf ads, check out the entire Sagas of Shred series when you get a chance.) The ad you see below is for Lanty Wetsuits, a defunct wetsuit brand. At some point in the late Eighties Lanty had…

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Sagas of Shred

Christian Fletcher Goin’ Off: Sagas of Shred

Shredderz, it’s late, and I’ve got stuff to do. But nothing — nothing — stops the Sagas of Shred train from leaving the station every Thursday night, delivering more vintage surf ads to all you internet surfers. The topic’s of today’s entry is none other than esteemed aerialist and counter culture icon Christian Fletcher. Here’s…

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Sagas of Shred

Christian Fletcher Surfboards Ad: Sagas of Shred

Greetings, Shredderz! Today we have a modern day classic for you: a vintage Christian Fletcher Surfboards ad from 1989. Yeah, I know, it was just last week when I ran another Christian Fletcher ad as part of the Sagas of Shred series, but what can I say: if it ain’t broke, don’t fix…

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Sagas of Shred

Christian Fletcher Style Eyes Ad: Sagas of Shred

Greetings, Shredderz! Have I got a curveball for you: here’s an ad featuring legendary surf rebel Christian Fletcher in a spiffy black tie getup. It’s a pretty dramatic departure from Fletcher’s reputation as a tattoo covered, mohawk sporting, chainsmoking anti establishment figure. But hey, Fletcher cleans up nice! This ad originally appeared in…

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Sagas of Shred

Christian Fletcher for T&C Surf Designs: Sagas of Shred

Greetings, Shredderz! For those of you who don’t know, Sagas of Shred is a series on the blog where we run vintage surf ads. While old magazine articles are great — The Surfer’s Journal digital archive, available to subscribers, is amazing — an overlooked angle is the fact that surfing’s story often gets…

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T&C Surfboards Christian Fletcher
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