Greetings, Shredderz! In my mind, Gotcha has to be on the short list of surfwear companies with the best marketing. You have the legendary “If You Don’t Surf, Don’t Start” campaign; later era stuff with More Core Division, featuring perhaps the single greatest collection of surf talent in an ad; and a bunch…
Continue reading
Greetings, Shredderz! For this evening’s Sagas of Shred entry we’ve got yet another Gotcha ad. I’ve featured more than a few Gotcha spots here on the blog, and for my money, Michael Tomson’s brand ran some of the best marketing campaigns in the history of surfing. Gotcha certainly owes part of its success…
Continue reading
Season’s Greetings, Shredderz! Merry Christmas and Happy Holidays to all of you. Mason Ho has blessed us with eight straight days of clips on his most excellent YouTube channel, created with Rory Pringle. See below for some selections, but really, you should go straight to his YouTube and watch all the clips. Matt…
Continue reading
Is this More Core Division lineup from 1991 the greatest surf team ever assembled? Dino Andino, Brock Little, Sunny Garcia, Martin Potter, Matt Archbold, Cheyne Horna, Gerry Lopez, Michael Ho and Derek Ho. That is just stacked! There’s a lot of hair and a lot of swagger in this ad, and I couldn’t…
Continue reading
