Butch Van Artsdalen for Design 1 / Surf Jet: Sagas of Shred

That’s right, Shredderz: today’s a rare occasion indeed, as there are not one but two posts for your viewing pleasure. Scroll down if you missed the earlier entry, which was the latest installment in our Clipz series. More to the point, today we have another vintage surf ad for you, courtesy of Sagas of Shred. The vast majority of the Sagas entries are scanned by yours truly, but this time I wanted to share something that I found online. I’m not sure where I found this photo, but it’s a scan of an advertisement for Design 1. Design 1 was a short lived surfboard company that was based out of Long Island, of all places, which also happens to be the boyhood home of your Shreditor in Chief. I can attest to the fact that suburban New York City is indeed a long, long way from Pipeline and the fearsome waves of Oahu’s famous North Shore.

Design 1 collected a number of famous surfers to come up with their boards, and Butch Van Artsdalen was one of them. Design 1 was an ambitious project, and despite plowing money into ads like the one you see here, and hiring a star-studded roster of shapers, it didn’t last very long. I’ll be the first to admit that I don’t have all the details on the history of Design 1, but as a New York native and a fan of surfboard history, I can’t help but feel like there’s a much more intriguing story there.

We’ll be back next Thursday evening, California time, with more vintage surf ads. Mahalo!