Greetings, Shredderz! For this evening’s Sagas of Shred entry we’ve got yet another Gotcha ad. I’ve featured more than a few Gotcha spots here on the blog, and for my money, Michael Tomson’s brand ran some of the best marketing campaigns in the history of surfing. Gotcha certainly owes part of its success…
Continue reading
Before “More Core”, Gotcha was apparently focused on keeping the beat. Sagas of Shred has featured some Gotcha ads before, including this classic, and for good reason. I still think Gotcha’s contributions to surf culture are criminally overlooked. (On a related note, here’s an incredible Stussy thruster that belonged to Gotcha founder Michael…
Continue reading
Is this More Core Division lineup from 1991 the greatest surf team ever assembled? Dino Andino, Brock Little, Sunny Garcia, Martin Potter, Matt Archbold, Cheyne Horna, Gerry Lopez, Michael Ho and Derek Ho. That is just stacked! There’s a lot of hair and a lot of swagger in this ad, and I couldn’t…
Continue reading
Greetings, Shredderz! Welcome to the latest installment of Sagas of Shred. Today we’ll be exploring a vintage Gotcha ad from 1990. Gotcha was founded in 1978 by South African surfer Michael Tomson, cousin to Shaun. (I recently wrote up a sick Stussy board that once belonged to Michael Tomson, which you can see…
Continue reading
