The Archive

Sagas of Shred

1960s Gordon & Smith Ad

Greetings, Shredderz! Welcome to the latest edition of Sagas of Shred, where we publish a different vintage surf ad every Thursday evening. Today we’ve got a rad minimalist ad from venerable San Diego-based label Gordon & Smith Surfboards. I love the design of the ad itself, which still looks fresh today. The ad…

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Shred Sledz Weekend Grab Bag

Mike Eaton Bing Bonzer, Dolphin Artwork & More

Greetings, Shredderz! Welcome to the latest edition of the Weekend Grab Bag. Keep scrolling for some sticks that, as of the time the blog post was published, were all listed for sale somewhere online. Sunset Surfboards Single Fin (eBay) Sunset Surfboards was an old San Diego-based surfboard label. As is often the case,…

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Shred Sledz Weekend Grab Bag

Classic Noseriders & More

Greetings, Shredderz! Welcome to the latest edition of the Weekend Grab Bag. Yes, it’s technically a Monday, but as we celebrate Martin Luther King Day, I figured we can simultaneously reflect upon the legacy of a true civil rights icon and check out some righteous sleds. Per Weekend Grab Bag rules, all the…

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Sagas of Shred

Sixties Gordon & Smith Skip Frye Ad

Greetings, Shredderz! Today we’ve got a Sixties ad for the classic Gordon & Smith Skip Frye Model. (For perhaps the cleanest ever G&S Skip Frye Model I have ever seen, check out this post from last year.) I’m not sure exactly when the ad appeared, but it was early enough in Surfer Magazine’s…

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Sagas of Shred

G&S Hy-Performance Fin

Greetings, Shredderz! Today we’ve got an ad going back all the way to 1967, featuring none other than Mike Hynson for Gordon & Smith. I found the image on a site called The Finbox, which has a stash of ultra high quality scans of vintage fin ads. I can’t recommend the site enough…

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Shred Sledz Weekend Grab Bag

Takayama Joel Tudor Flow Model & More

Greetings, Shredderz! Welcome to the lastest installment of the Weekend Grab Bag. Per the rules, every board in the blog post is listed for sale somewhere online as of the time of publishing. We’ve got a few neat ones for you with a somewhat unintentional San Diego focus. Keep scrolling for more pics,…

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Tudor Flow Model
Clipz

Devon Howard on a G&S Skip Frye V Bottom

I really liked this Devon Howard video, but not for the usual reasons. I love watching Howard surf. His edits from the release of the new Channel Islands CI Mid model are some of my favorites of the year. This clip, the latest entry in Surfer’s excellent Shed Session series, sees Howard taking…

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Shred Sledz Weekend Grab Bag

Grab Bag: Rick, Surfboards Hawaii, G&S

Greetings, Shredderz! See below for a selection of sleds currently for sale somewhere online. 9’5″ Rick Longboard (Craigslist San Luis Obispo) God bless all those kind souls who go above and beyond to provide great photos with their Craigslist listings. I’m a huge fan of Rick Surfboards and this is a rad shape…

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Sagas of Shred

Mark Richards Gordon & Smith Ad from 1981

Greetings, Shredderz! Alas, I do not have a fresh magazine scan for you today, but what I do have is a vintage ad featuring Mark Richards. I believe the ad originally ran in 1981. The ad is actually for Richards’ stateside collaboration with Gordon & Smith, who produced licensed MR designs out of…

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