The Archive

Sagas of Shred

Michael Tomson

Sadly, there’s been a lot of confusion around the news, but I believe Michael Tomson, the surfer and co-founder of Gotcha Sportswear, has passed away. I’ve featured Gotcha and More Core Division here on the blog many times before. Gotcha might not be immediately familiar to a lot of people, especially outside surfing,…

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Sagas of Shred

Gotcha Core Force: Sagas of Shred

Greetings, Shredderz! I’ve written many — maybe too many — posts expressing my admiration for Gotcha’s boundary pushing ad campaigns during the Eighties and Nineties. The brand, led by the talented and troubled Michael Tomson, had an undeniable swagger and a distinct visual identity during its prime, not to mention a logo designed…

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Sagas of Shred

Gotcha Martin Potter: Sagas of Shred

Greetings, Shredderz! For those of you who aren’t hip to the program, I scan a different vintage surf ad every Thursday evening and post it as part of the Sagas of Shred series. I’ve written up Gotcha’s groundbreaking advertisements many times here on the blog. If it’s still not clear, I’m a huge…

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Sagas of Shred

Gotcha: Red Hot Surfwear

Greetings, Shredderz! It’s the Fourth of July, and as a patriotic American, I have to confess that I have better things to be doing right now than writing about vintage surf ads. Like having a few drinks before setting off a bunch of explosives in a completely unsupervised setting, for example. But stories…

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Sagas of Shred

Rhythm Division: Sagas of Shred

Before “More Core”, Gotcha was apparently focused on keeping the beat. Sagas of Shred has featured some Gotcha ads before, including this classic, and for good reason. I still think Gotcha’s contributions to surf culture are criminally overlooked. (On a related note, here’s an incredible Stussy thruster that belonged to Gotcha founder Michael…

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Clipz

Clipz: Bill Delaney and Euro Hulls

Greetings, Shredderz! As we ease into the weekend I thought I’d share some videos I’ve been enjoying lately. Well, you can’t watch the video above embedded in this blog, but it’s worth checking out on Vimeo. The Encyclopedia of Surfing has published the entirety of “Waterborn”, a 1987 surf movie from Gotcha, on…

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Shawn Stussy Thruster for Michael Tomson of Gotcha

Greetings, Shredderz! The board I’m writing up today is one of the coolest I have ever seen. By now some readers might know that Shawn Stussy is a favorite of this humble vintage surfboard blog. Stussy’s Eighties thrusters are likely his most popular shapes, and for good reason. But what makes this Shawn…

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Sagas of Shred

Vintage Gotcha Ad with Pottz and Dino Andino: Sagas of Shred

Greetings, Shredderz! Welcome to the latest installment of Sagas of Shred. Today we’ll be exploring a vintage Gotcha ad from 1990. Gotcha was founded in 1978 by South African surfer Michael Tomson, cousin to Shaun. (I recently wrote up a sick Stussy board that once belonged to Michael Tomson, which you can see…

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