The Archive

Shred Sledz Social Media Roundup

Social Media Roundup: All Aussie Edition

Greetings, Shredderz! Per Shred Sledz custom, here are some of my favorite social media posts from the last month or so. For this installment we’re strictly featuring content from the other side of the Pacific. I love Australia and I still dream of living there and spending time learning more about the country’s…

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Hot Buttered Surfboards: Sydney to San Diego

Greetings, Shredderz! Today we’ve got a killer duo of Hot Buttered Surfboards. For my money, Hot Buttered is one of the coolest Aussie surfboard labels ever. What else would you expect about a brand invented by the guy known as “The Sultan of Speed?” The boards in this post are courtesy of Jason…

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Shred Sledz Social Media Roundup

Ultra Clean Aipa / SNI Sting & More

Greetings, Shredderz! Per the usual, here are some of my favorite social media posts from the past month or so. This beaut comes via @atomichomemodernla. I’ve written up countless Aipa / Surfing’s New Image stings, and the board remains one of my all time favorites. This particular example is in fantastic shape. The…

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Sagas of Shred

Vintage Hot Buttered Surfboards Ad

Greetings, Shredderz! Although I’ve only written a handful of posts about storied Aussie label Hot Buttered Surfboards, it remains one of my all time favorites. In particular I am drawn to the Seventies Hot Buttered boards, many of which boast incredible outlines and then far out spray jobs by master airbrusher Martyn Worthington….

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The Boardroom Show / California Gold Surf Auction 2019

Greetings, Shredderz! It’s that time of year again: the Boardroom Show is almost upon us. For those of you unfamiliar, the Boardroom Show is an annual event that showcases the surfboard manufacturing industry. Sadly, I won’t be in attendance this year, but I’ll be keeping a close eye on the proceedings. While there’s…

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Hot Buttered Surfboards Terry Fitzgerald California Gold Logo

Terry Fitzgerald for Lightning Bolt

Hawaii is, and will always be, the center of the surfing world. Even as globalization pushes surfing into new and interesting corners, like retro longboarding’s unlikely resurgence in Indonesia, Hawaii is not only the birthplace of surfing, but the very place where much of its history continues to be made. The 1970s were…

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The Sultan in Hawaii: Terry Fitzgerald for Dick Brewer

How to describe the North Shore of Oahu, the famed strip of surf breaks that, at the start of every winter, becomes the beating heart of the entire surf world? Volcom dubbed the most famous piece of real estate in surfing “The Proving Grounds”, and while surfwear marketing is rarely inspired, this is…

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Dick Brewer Terry Fitzgerald