The Archive

Thanks For Keeping Us Warm, Jack!

I haven’t been surfing for three weeks, and I’m on the verge of losing my sanity. And if you’ve been checking the blog regularly, my apologies, as I clearly haven’t been using the time to write here, either. Nonetheless, here at Shred Sledz there’s always time for quality surf advertising, and I absolutely…

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Sagas of Shred

Reno Abellira for O’Neill

Greetings, Shredderz! We’ve featured Hawaiian surfer Reno Abellira a few times on this humble little blog. Today we’ve got more Reno for you, this time courtesy of a 1980 O’Neill wetsuits ad, as part of their “Adventures in the Skin Trade” series. (See here for another Skin Trade ad, featuring Shaun Tomson in…

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Sagas of Shred

Shaun Tomson for O’Neill

Greetings, Shredderz! Today we’ve got a quick one for you. Longtime readers may already know this, but every Thursday evening I post a vintage surf ad scanned from my collection of back issues. Pictured above is an O’Neill ad that originally ran in Surfer Magazine sometime in 1980. The ad features Shaun Tomson…

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RIP Jack O’Neill

There isn’t too much to say here, other than it has been a bad week for surf legends. O’Neill is widely credited with inventing the wetsuit and thus changing the sport forever. Pic above courtesy of Santa Cruz Waves.

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