The Archive

Kelly Slater’s Heart of Stone

“You know why I was the best competitor ever? Because my heart was stone, and nothing was going to pierce it.” Kelly Slater, 2024 Kelly Slater has surfed his last heat as a full time member of the World Surf League’s Championship Tour, closing the book on the greatest competitive career the sport…

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Sagas of Shred

Kelly Slater for Channel Islands

Do we talk enough about Slater and Al Merrick’s longtime partnership? Slater obviously has strong opinions about his equipment, and I would love to hear a more in-depth account of how he and Merrick collaborated over the years, during Kelly’s utterly dominant run in the 90s. I think a lot of us remember…

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Sagas of Shred

Kelly Slater for Quiksilver

Greetings, Shredderz! One of my all time favorite surf marketing campaigns — if you can even call it that — was Quiksilver’s “The Crossing”. I was surprised to see there’s a Wikipedia page for the Indies Trader, the famed surf exploration vessel helmed by Martin Daly, who discovered some of the most famous…

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Kelly Slater on a 5 Fin Greg Webber

Greetings, Shredderz! We’ve already spent at least a decade marveling at Kelly Slater’s agelessness. Now that Kelly’s in his fifties, it seems that Father Time’s victory, while still inevitable, will have to hold off just a little bit longer. Shred Sledz is mostly focused on longboards and so-called alternative shapes, but I’m also…

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Clipz

“Light of Day”: John John’s First Surf Ranch Trip

Greetings, Shredderz! I saw this edit posted on Stab, and it’s too good not to share here. “Light of Day” was recently released by Aether Films, and it features John John’s first ever trip to Kelly Slater’s famous Surf Ranch, all the way back in 2016. It’s a tidy edit, clocking in at…

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Shred Sledz Social Media Roundup

Dane Kealoha, A Killer 80s Stussy, MR & More

Greetings, Shredderz! Welcome to the latest Social Media Roundup, which features some Instagram highlights from over the past month or so. I’ve really been enjoying photographer John Bilderback’s recent posts. Here’s a sequence of Dane Kealoha. There’s something hypnotic about these shots from photographer Shawn Parkin. To quote one of the comments, “that…

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Happy 50th Birthday Kelly Slater

Dubbing someone the greatest ever is usually a surefire way to start an argument. This, however, does not apply in the case of Kelly Slater, who turned 50 today. The fact this title isn’t even subject to debate speaks volumes. Kelly is the greatest, however you care to define it. Even if you’re…

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Price Checks

California Gold Surf Auction Summary

Greetings, Shredderz! Earlier this week the latest installment of the long-running California Gold Surf Auction wrapped up. Here is some quick analysis of the results from the “Barns, Rafters & Honey Holes” auction. As a reminder, here’s a list of all the lots, along with the final prices. First and foremost…who the hell…

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Sagas of Shred

Kelly Slater for Quiksilver

Greetings, Shredderz! Today we have another testament to the GOAT’s otherworldly longevity. Featured below is a Quiksilver ad from 1990, featuring a young Kelly Slater. It is astounding to consider that thirty years after the ad originally ran, Slater is still one of the best surfers in the world. Has there ever been…

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Sagas of Shred

Young Kelly Slater for Rip Curl

Greetings, Shredderz! For today’s Sagas of Shred entry we have an ad featuring the undisputed greatest surfer of all time: Robert Kelly Slater. The ad you see below ran in the August 1990 issue of Surfer Magazine (Vol 31, No 8), two years before Slater captured the first of his eleven world titles….

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