Johnny Boy Gomes: Bad Boy

Greetings, Shredderz! Today’s the rare two-fer (check out the earlier post I just finished on the soon to be concluded California Gold Surf Auction.) But Thursday night means it’s time for more Sagas of Shred, the series where I scan a new (old) surf ad every week.

Today we have notorious Hawaiian power surfer Johnny Boy Gomes, who was a feared enforcer in Hawaiian lineups. This ad cracks me up, bad spelling and all. I’m also a little confused by the dual “Life’s a Beach” and “Bad Boy” branding — these labels have two very different vibes going on.

Any post about Hawaiian power surfers wouldn’t be complete without mention of Sunny Garcia, who is currently battling a serious health issue. We wish Garcia and his family the best in this difficult time.

Thanks for reading and hit us back next week for more vintage surf ads!