The Archive

Shred Sledz Social Media Roundup

Social Media Roundup: Autumn Advancing

Greetings, Shredderz! By now you may know the drill: keep scrolling for some of my favorite surf and vintage surfboard-related Instagram posts in recent memory. Can you believe the venerable Channel Islands brand has been around for fifty years?! It’s a bit hard to digest. Hint hint, there might be some cool Al…

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Randy Rarick: North Shore Icon

Greetings, Shredderz! A few months ago I had the good fortune to visit Oahu. Even if you have so much as a passing interest in surfing, Hawaii, and the North Shore in particular, is Mecca. Every winter the storied seven mile stretch of coastline becomes the center of the sport, hosting countless pilgrimages…

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Randy Rarick
Sagas of Shred

Lightning Bolt Board Meeting: Sagas of Shred

Here’s a great vintage Lightning Bolt ad from 1980 that originally appeared in Surfer Magazine. I love the corporate goals laid out in the ad (“Surf your brains out! Get tubed!”). Thanks for reading and check back in next Thursday evening for more vintage surf ads.

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Sagas of Shred

Lightning Bolt at the Bu: Sagas of Shred

Greetings, Shredderz! For those of you who aren’t familiar with Sagas of Shred, it is a series on the blog in which I feature a scan of a different vintage surf ad every Thursday night. If, like me, you live in California, this time of year means it’s time for south swells. And…

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Quivers of Distinction

Hawaiian Single Fins: Quivers of Distinction

Greetings, Shredderz! Today we have something short but very, very sweet. We have a new series here on the blog titled Quivers of Distinction. As the title suggests, this series will highlight notable quivers. (Friendly reminder to get in touch if you’ve got some boards you’d like to share!) This lineup of Hawaiian…

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Vintage Hawaiian Single Fin Surfboards

The Boardroom Show / California Gold Surf Auction 2019

Greetings, Shredderz! It’s that time of year again: the Boardroom Show is almost upon us. For those of you unfamiliar, the Boardroom Show is an annual event that showcases the surfboard manufacturing industry. Sadly, I won’t be in attendance this year, but I’ll be keeping a close eye on the proceedings. While there’s…

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Hot Buttered Surfboards Terry Fitzgerald California Gold Logo
Sagas of Shred

The Lady is A Champ: Margo Oberg for Lightning Bolt

Greetings, Shredderz! Welcome to the latest installment of Sagas of Shred, the series that brings new vintage surf ads every single Thursday. Here we have an old Lightning Bolt ad featuring none other than Margo Oberg. Oberg’s entire Encyclopedia of Surfing entry is well worth the read. Not only was she a trailblazer…

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Sagas of Shred

Lightning Bolt Rory Russell Ad: Sagas of Shred

Greetings, Shredderz! For tonight’s entry in Sagas of Shred we’ve got something quick but undeniable: an early Eighties Lightning Bolt ad featuring none other than Rory Russell posing with a quiver of his own boards. I actually posted a Lightning Bolt Rory Russell twin fin on Instagram earlier today. I really love the…

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Shred Sledz Weekend Grab Bag

Weekend Grab Bag: Single Fins Galore

Greetings, Shredderz! For many of you it’s a three day weekend, which means even more time to consider making an ill-advised surfboard purchase. If your money is really burning a hole in your pocket, keep reading for some ideas on where to spend your hard earned cash. G&S Swallowtail Single Fin (Craigslist Los…

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Mystery Seventies Lightning Bolt Single Fin

Greetings, Shredderz! Today’s post features a classic board: what looks to be an original Seventies Lightning Bolt single fin. This board comes to Shred Sledz courtesy of a reader, who emailed me the photos. Many thanks for the submission (and a reminder that if you have any cool boards to share, I’m always…

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