The ad you see here originally ran in the June 1979 issue of Surfer Magazine (Vol 20, No 6). For many years Lightning Bolt ran ads on the back cover of Surfer Magazine. Oftentimes Bolt featured its incredible roster of team riders, and for good reason. I love that this ad also specifically calls out each team rider’s Surfer Poll results.
Thanks for reading and we’ll be back next Thursday evening with more vintage surf ads for your perusing pleasure!
Here’s a great vintage Lightning Bolt ad from 1980 that originally appeared in Surfer Magazine. I love the corporate goals laid out in the ad (“Surf your brains out! Get tubed!”). Thanks for reading and check back in next Thursday evening for more vintage surf ads.
Greetings, Shredderz! For those of you who aren’t familiar with Sagas of Shred, it is a series on the blog in which I feature a scan of a different vintage surf ad every Thursday night. If, like me, you live in California, this time of year means it’s time for south swells. And of all the spots in the world that light up during a proper south swell, I don’t think there are any more famous than Malibu. This ad is an old Lightning Bolt ad that originally ran in Surfer Magazine in the early Eighties (February 1982, Vol 23 No 2, to be exact.) During this time Lightning Bolt ads commonly graced the back cover of Surfer Magazine, and there are some real gems from their run. This Lightning Bolt ad features Mark Richards, Margo Oberg (the subject of a recent Sagas of Shred entry), and I believe Buzzy Kerbox. Instead of going the standard graphic design route, the ad itself has been spray painted on the infamous wall at Malibu. I’m not sure why they went with the “Boo” spelling over “Bu”, but I’m not a local there. The only thing I know for a fact about LA’s most famous right hand point break is you should never, ever drop in on Allen Sarlo AKA Wave Killer.
Mahalo for reading and we’ll be back next Thursday with more Sagas of Shred!
Greetings, Shredderz! Welcome to the latest installment of Sagas of Shred, the series that brings new vintage surf ads every single Thursday. Here we have an old Lightning Bolt ad featuring none other than Margo Oberg. Oberg’s entire Encyclopedia of Surfing entry is well worth the read. Not only was she a trailblazer on the women’s pro surfing scene, Oberg also won her first world title at the age of fifteen! Anyway, check out the article. The ad you see above ran in the June 1982 issue of Surfer Magazine (Vol 23, No 6). Oberg was not yet thirty when this ad ran, and yet she was already a surf fixture.
Thanks for reading and we hope to see you next week for more Sagas of Shred!