The Archive

Sagas of Shred

Gotcha Core Force: Sagas of Shred

Greetings, Shredderz! I’ve written many — maybe too many — posts expressing my admiration for Gotcha’s boundary pushing ad campaigns during the Eighties and Nineties. The brand, led by the talented and troubled Michael Tomson, had an undeniable swagger and a distinct visual identity during its prime, not to mention a logo designed…

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Shred Sledz Social Media Roundup

Social Media Roundup: February Funk

Greetings, Shredderz! Here in California winter is coming to a close. As always, here are some of my favorite social media posts from the past month or so. You want to talk about power surfing, how’s this combo: a sweet Ben Aipa twin fin shaped for none other than Aussie lead foot extraordinaire…

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Stussy Single Fin
Sagas of Shred

Offshore: Not All That Glitters…

Greetings, Shredderz! Today we’ve got a doozy for you, courtesy of Offshore, a defunct surfwear brand. Once upon a time Offshore was a surf industry staple, but at some point it must have folded. Second from right in the Offshore ad above is none other than Michael Ho, Pipeline royalty and father of…

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Sagas of Shred

1980s Astrodeck Ad: Sagas of Shred

Greetings, Shredderz! Welcome to the latest installment of Sagas of Shred, where I’ll be sharing bits and pieces of surf culture from years past. Pictured above is an Astrodeck ad that appeared in the August 1985 issue of Surfer Magazine (Volume 26, No. 8). The ad features none other than the following surfers:…

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