Sagas of Shred

Robert August & Mike Purpus for Jacobs Surfboards

Greetings, Shredderz! Here’s a cool 60s ad from venerable South Bay stable Jacobs Surfboards, featuring none other than Robert August and Mike Purpus.

Mike Purpus for Jacobs Surfboards

Greetings, Shredderz! Today we’ve got a very cool Transition Era ad for Jacobs Surfboards, featuring none other than South Bay legend Mike Purpus. Purpus once posed for Playgirl Magazine, so this ad is just a tad more abstract. Not only do I dig the visuals, but the copy is great, too. Reading the…

Sagas of Shred

Dick Brewer for W.A.V.E.

Greetings, Shredderz! Today we’ve got an incredible vintage surfboard ad featuring some of the most interesting and influential figures in surfing during the Seventies. W.A.V.E. — Water Apparatus & Vehicular Engineering, Inc. — was a line of hollow surfboards produced in the Seventies. I have mostly attributed Tom Morey with having invented the…

Sagas of Shred

Primo, Purpus and Panache: Sagas of Shred

In theory, I love all of my blog posts equally. In practice, that couldn’t be further from the truth. (I’m still partial to my first-ever Deep Dive, which features a history of Wayne Lynch’s early shapes.) And while I have been writing Sagas of Shred for a while now, this one just might…

Making a Splash: Jacobs Mike Purpus V Redux

Greetings, Shredderz! We’re back with another sterling example of one of the most popular boards in Shred Sledz history: the Jacobs Mike Purpus V. Purpus’ second signature model under the Jacobs label — the first was a standard noserider — is an appropriately radical design for a pretty radical dude. The board pictured…

Shred Sledz Social Media Roundup

Shred Sledz Social Media Roundup (Nov 28)

Greetings, Shredderz! It has been a while since the last installment of our Social Media Roundup series, but I’m afraid there’s too much heat on Instagram not to share here. I don’t get paid by the word around these parts, so start scrolling for some recent selections: https://www.instagram.com/p/Bb5oPEeFbji/ Zephyr is an iconic brand…

Shred Sledz Deep Dive

Jacobs Mike Purpus V: A Shred Sledz Deep Dive

Fresh off last week’s post about Mike Purpus, today we have another collaboration between the Hermosa Beach pro and a well-known shaper. The board pictured above and below is the Jacobs Mike Purpus V, a Transition Era vee bottom board that was created in the late 1960s. The board can currently be found…

Rare Hot Lips Surfboard: Lance Collins Sting

The sting design has a special place in the hearts of the Shred Sledz editorial staff. Any story about the sting must start and end with Ben Aipa, who created the shape. That said, here at Shred Sledz HQ there’s a deep appreciation for other shapers’ takes on the sting. (One of my…