The Archive

Sagas of Shred

Pottz, Derek Ho & Nick Wood for Gotcha

Greetings, Shredderz! For this evening’s Sagas of Shred entry we’ve got yet another Gotcha ad. I’ve featured more than a few Gotcha spots here on the blog, and for my money, Michael Tomson’s brand ran some of the best marketing campaigns in the history of surfing. Gotcha certainly owes part of its success…

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Sagas of Shred

Town & Country 1980s Aipa Sting Ad: Sagas of Shred

Greetings, Shredderz! Welcome to the latest installment in Sagas of Shred, a series that looks back on surf culture artifacts from long ago. Today’s post features an advertisement for Town & Country and Ben Aipa’s reimagining of the latter’s infamous sting design. Aipa, of course, invented the sting back in the 1970s. Top…

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