The Archive


North Shore | Hawaii | Dec. 2022 by

Greetings, Shredderz! I’m guessing journalistic best practices dictate that you shouldn’t write a blog post about a video where the video can’t even be embedded, but here’s hoping this technical snafu just adds to the mystery. Orange County branding agency — whose website is very slick indeed — released an edit covering…

Continue reading

The Sultan in Hawaii: Terry Fitzgerald for Dick Brewer

How to describe the North Shore of Oahu, the famed strip of surf breaks that, at the start of every winter, becomes the beating heart of the entire surf world? Volcom dubbed the most famous piece of real estate in surfing “The Proving Grounds”, and while surfwear marketing is rarely inspired, this is…

Continue reading
Dick Brewer Terry Fitzgerald

Buttons and Owl: Two Hawaiian Counter Culture Icons

This board represents a timeless combination of two of the better-known figures in Hawaiian surf history: 70s pro surfer Buttons Kaluhiokalani, and legendary shaper Owl Chapman. Found on Craigslist in San Diego, this board is a 7′ single fin shaped by Chapman (see his signature on the stringer in the 3rd picture) intended as…

Continue reading