The Archive

Sagas of Shred

O’Neill: We Know Where It’s At

Greetings, Shredderz! Few things go together better than surfing and psychedelic art, and here’s a classic late 60s O’Neill ad bringing that combo that we all know and love. O’Neill was founded in 1952 (which kind of blew me away, to be honest), and the text in the ad refers to the fact…

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Shred Sledz Weekend Grab Bag

Al Merrick Hand Shape Single Fin Gun + More

Greetings, Shredderz! The Weekend Grab Bag is back with some choice selections from Craigslist and other places where fine surfboards are sold. There are some rad sticks up for grabs, including a very cool Channel Islands single fin and more. More details below: 7’4″ Channel Islands Al Merrick Hand Shape Single Fin Gun…

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Sagas of Shred

1979 O’Neill Ad

Greetings, Shredderz! Today we’ve got an excellent O’Neill wetsuits ad from 1979. The ad features a stunning Bob Barbour photo of a duck dive that looks like a spot somewhere in Santa Cruz. As much as I love O’Neill, I wish I had a huge, high res version of the duck dive photo…

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Clipz

Ekolu feat. Honolua Blomfield

Greetings, Shredderz! I really enjoyed “Ekolu”, a mini profile of women’s longboarding world champ Honolua Blomfield and her family. The film was produced by O’Neill and directed by Kyle Buthman, who also directed “Here Now: Past & Present”, the first original Shred Sledz film. Check out “Ekolu” in full below for some feel…

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Sagas of Shred

Happy Thanksgiving

Greetings, Shredderz! Happy Thanksgiving to you all. As insane as the world has been this year, there are always many things to be grateful for. Here’s the inimitable Brad Gerlach in an O’Neill ad that ran in Surfing Magazine in 1990. I’ve said it many times, but I don’t think I can say…

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Clipz

“Let it Simmer” & More

Greetings, Shredderz! Today’s “Clipz” entry admittedly has a familiar feel, as it features the likes of Mikey February and John John Florence, who have been frequent subjects here at Shred Sledz. But hey, I’m also not going to apologize for liking what I like, and if it ain’t broke, don’t fix it. I’m…

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Sagas of Shred

Dane Kealoha for O’Neill

Greetings, Shredderz! How do I say this delicately…is this the least intimidating that famed Hawaiian power surfer Dane Kealoha has ever looked? This O’Neill ad originally ran in the June 1980 issue of Surfer Magazine (Vol 21, No 6). I’m used to seeing Kealoha scowling and/or laying into massive turns, so this is…

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