The Archive

Sagas of Shred

Gotcha Core Force: Sagas of Shred

Greetings, Shredderz! I’ve written many — maybe too many — posts expressing my admiration for Gotcha’s boundary pushing ad campaigns during the Eighties and Nineties. The brand, led by the talented and troubled Michael Tomson, had an undeniable swagger and a distinct visual identity during its prime, not to mention a logo designed…

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Sagas of Shred

Makes Me Wanna Surf: Blue Hawaii Pottz Twinzer

Greetings, Shredderz! For today’s Sagas of Shred entry we’re featuring an advertisement for the Blue Hawaii Pottz Twinzer Model. (See here for an earlier entry on the same board.) The Blue Hawaii ad you see above originally ran in the February 1992 issue of Surfing Magazine (Vol 28, No 2). Potter is most…

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Sagas of Shred

Gotcha Martin Potter: Sagas of Shred

Greetings, Shredderz! For those of you who aren’t hip to the program, I scan a different vintage surf ad every Thursday evening and post it as part of the Sagas of Shred series. I’ve written up Gotcha’s groundbreaking advertisements many times here on the blog. If it’s still not clear, I’m a huge…

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Sagas of Shred

Astrodeck Pottz Pro Model

Greetings, Shredderz! Look, I might be on vacation (no surfing for me over the next few weeks, I’m afraid), but Sagas of Shred continues, paid time off or not. I’m away from my trusty stash of vintage Surfer magazines, so I’ll mostly be plucking some choice scans from the internet. Pictured here is…

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Sagas of Shred

O’Neill Ad from 1988: Sagas of Shred

If neon isn’t your thing, you’re probably gonna want to go ahead and close this tab immediately. Likewise, if you’re not into seeing a handful of all-time surf greats all in one photo, this one might not be up your alley. But if those two things are your kind of deal, then you…

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Sagas of Shred

Rhythm Division: Sagas of Shred

Before “More Core”, Gotcha was apparently focused on keeping the beat. Sagas of Shred has featured some Gotcha ads before, including this classic, and for good reason. I still think Gotcha’s contributions to surf culture are criminally overlooked. (On a related note, here’s an incredible Stussy thruster that belonged to Gotcha founder Michael…

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Clipz

Clipz: Bill Delaney and Euro Hulls

Greetings, Shredderz! As we ease into the weekend I thought I’d share some videos I’ve been enjoying lately. Well, you can’t watch the video above embedded in this blog, but it’s worth checking out on Vimeo. The Encyclopedia of Surfing has published the entirety of “Waterborn”, a 1987 surf movie from Gotcha, on…

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Sagas of Shred

Superior Mothers: Sagas of Shred

Is this More Core Division lineup from 1991 the greatest surf team ever assembled? Dino Andino, Brock Little, Sunny Garcia, Martin Potter, Matt Archbold, Cheyne Horna, Gerry Lopez, Michael Ho and Derek Ho. That is just stacked! There’s a lot of hair and a lot of swagger in this ad, and I couldn’t…

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Pottz Blue Hawaii Model

Greetings, Shredderz! Today we’re featuring a board that I believe I wrote up over two years ago: a Pottz Blue Hawaii surfboard. Technically speaking, I guess the name is the Blue Hawaii Pottz Pro Model. That’s a mouthful, though, and I think we’re all on the same page that this is the infamous…

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