The Archive

Sagas of Shred

Strider Wasilewski for Quiksilver

As an anonymous internet commenter once said about Arnold Schwarzenegger, “he’s not a great actor, but he’s an amazing movie star.” Strider Wasilewski is not my favorite sports commentator, but as far as surfing personalities go, few are more compelling than the Dogtown raised Pipe charger turned WSL fixture. Strider grew up in…

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Strider Wasilewski
Sagas of Shred

Craig Anderson for Quiksilver

Greetings, Shredderz! Here’s a Quiksilver ad featuring Craig Anderson, before he linked up with Dane Reynolds, another former Quik rider, to create Former. Anderson is on my personal short list of style gods, and it’s cool, and a little bit strange, to see this shot of him from the not-too distant past, before…

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Burch, Baguettes + More: Assorted Edits

Greetings, Shredderz! Here are some more edits to tide you over until the release of “For Pleasure Only”, a new original film by Kyle Buthman and featuring Darshan Gooch and Doug Haut. “For Pleasure Only” debuts here on Shred Sledz on October 3, just a few days from now, so stay tuned. Now…

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Sagas of Shred

Vintage Quiksilver Ad

Greetings, Shredderz! No idea who the surfer is, or when the ad was originally posted, but it’s a doozy. Boardshort inseams change, as do surfboard designs, but aplomb in the pit will forever be timeless. Photo via Vintage Quiksilver, which has some cool ads in their gallery.

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Sagas of Shred

Kelly Slater for Quiksilver

Greetings, Shredderz! One of my all time favorite surf marketing campaigns — if you can even call it that — was Quiksilver’s “The Crossing”. I was surprised to see there’s a Wikipedia page for the Indies Trader, the famed surf exploration vessel helmed by Martin Daly, who discovered some of the most famous…

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Roxy by Quiksilver

Greetings, Shredderz! If you’re my age (not quite 40), then surely you remember Quiksilver’s Roxy line and how it became something of a phenomenon in the late 90s. And while it’s tempting to get lost in the nostalgia of it all, I don’t want to lose sight of the fact that the Roxy…

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Sagas of Shred

Danny Kwock for Quiksilver

Greetings, Shredderz! Consider this a quick follow up to yesterday’s post about the release of a limited edition run of “The Eighties at Echo Beach”, featuring Mike Moir’s rad photography. Here’s a classic Quiksilver ad featuring Echo Beach mainstay Danny Kwock. The photo in the ad below was taken by John Ker. I…

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Tom Carroll for Quiksilver

Greetings, Shredderz! Given that we’ve just seen some truly epic swells in the North Pacific, I can’t think of a better Sagas of Shred entry than one that features the opening ceremony for the famed Eddie Aikau Big Wave Invitational. Pictured here are Tom Carroll, Aaron Napolean and Darrick Doerner. The Quiksilver ad…

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Sagas of Shred

Kelly Slater for Quiksilver

Greetings, Shredderz! Today we have another testament to the GOAT’s otherworldly longevity. Featured below is a Quiksilver ad from 1990, featuring a young Kelly Slater. It is astounding to consider that thirty years after the ad originally ran, Slater is still one of the best surfers in the world. Has there ever been…

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Sagas of Shred

Tom Carroll for Quiksilver: Sagas of Shred

Greetings, Shredderz! Today we resume our regularly scheduled scans of vintage surf ads, which is all part of the Sagas of Shred series. This week’s entry focuses on one of the greatest power surfers of all time: two time world champion Tom Carroll, riding for Quiksilver. This ad originally ran in the July…

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